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We got your attention, didn’t we? It’s very normal for businesses to think about their profits. We all know that money, aside from hard work and sometimes sheer luck, is what keeps a company going. Without enough revenue, a company will have a hard time surviving and thriving.
So, let’s get to the reason for this blog post – understanding the major impact of having a website that isn’t mobile friendly. If your website isn’t mobile friendly, you could lose revenue, credibility and even potential patients.
Let’s face it, most people nowadays use their mobile phones for everything – from placing a pizza order online to shopping for a new pair of shoes, we want to do be able to do/find everything at a click of a button on our phone.
To back up that claim, let’s turn to a Google study. In a recent survey conducted by Google, 72 percent of mobile users responded that it is important to them that websites are mobile friendly. However, a whopping 96 percent of mobile users have visited a site that is not mobile friendly. Honestly, it’s a little mind-blowing that so many websites still aren’t optimized for mobile.
Breakdown of results:
- About three-quarters of the total survey respondents are willing to re-visit a website if it’s mobile friendly.
- The chances of users abandoning and leaving websites that are not mobile friendly are five times higher than mobile-friendly websites.
- After visiting a website that wasn’t mobile friendly, roughly 79 percent of users would instead look for a mobile-friendly website that can meet their needs.
Those are some really eye-opening stats!
What are mobile-friendly design elements do users look for?
- Site speed is very important. The average loading time should be at least five seconds or less
- Limited scrolling and pinching. Each page shouldn’t be super long and dragging
- Big, mobile-friendly buttons that lead to an easy mobile-friendly landing page
- “Click to call”, “Click to send a message” buttons
- Quick and easy to read business contact information and company address
- Links to the company’s social media platforms
And, of course, the usability and design features are extremely important.
Most mobile users prefer if:
- The information that they are looking for can be found in just one or two clicks
- The website’s search bar is easy to find and use
- Even with a small screen, the website works properly
- A website has a clean, simple, and efficient website design
- A website provides an option to visit the non-mobile version of the company’s website
- The website offers the ability to save information aside from taking screenshots
- There are big, finger-friendly buttons
- Forms are non-scrolling and include a limited number of fields to be answered
- The website sticks to one-direction scrolling (either horizontal or vertical)
I’m sure by now, you have already considered making your website mobile friendly because it is the norm nowadays, not the exception. And, if you want to drive traffic towards your website, being mobile friendly is one of the keys. It doesn’t take rocket science for you to know that people spend most of their time on their phones rather than on their laptops or desktops. And, with health-related searches being the second most popular type of search performed online, it is imperative that your website is mobile friendly.
Why is Having a Mobile-Friendly Website Important?
With more and more visitors accessing your website through mobile devices every day, it is important to make sure that all of your visitors have a positive experience, regardless of what type of device they’re using. If your website takes too long to load or is hard to navigate on a mobile device, website visitors will move along to a competitor just as fast as they arrived at your website.
Having a mobile-friendly website also brings along several other key advantages such as:
- Improved search visibility
- Improved user experience
- Increased lead generation
- Improved brand identity
As of April 2015, Google began giving preference to mobile-optimized sites (or more commonly known as “Mobilegeddon”) in mobile search results. Even if only a small percent of your target visitors are using mobile devices, it could still be quite significant for your visibility online. Ultimately, the better a visitor’s experience is when viewing your site on their mobile device, the higher the chance that they will convert into a new lead. You never know when or from where your target visitor will arrive on your site, so it is vital that your website is able to work on any device they’re using.
If you are still not convinced of the importance of a mobile-friendly website, then this article will provide you with a few additional reasons why your website should be optimized for mobile devices.
Your website should be mobile friendly because:
A mobile-friendly website makes the information people look for easier to find
As stated above, mobile users use the Internet for everything. Therefore, a website that is not mobile friendly can push visitors to leave and search for another, more helpful site to explore. As long as you have a website that can be accessed through a mobile device, you are giving your visitors more relief knowing that they can reach your website whenever they need and want to – and also in the easiest way possible.
A mobile-friendly website increases revenue
While web-based purchasing is skyrocketing, an ever increasing number of customers are utilizing their mobile devices to purchase goods and services on the web. Therefore, it would be a great strategy to have a mobile-friendly, responsive website design. This update can help you open doors for finishing a deal online.
A mobile-optimized site engages Google ranking
According to MENA, roughly around 96% of Internet users optimize Google whenever they are searching for something. Thus, all websites should buckle down on their SEO in an attempt to try to show up in the first few results of a Google search. Google identifies if a website is mobile friendly and favors it when displaying search results.
A mobile-optimized site gives you an advantage over competitors
Every year, the number of people using their mobile phones to visit websites continues to increase. And nobody wants to go to a mobile site that is difficult to navigate. So, if your site is not optimized for mobile devices, you will likely lose visitors and potential patients to a local competitor with a website that is mobile friendly. However, on the other hand, if you have a mobile-friendly website and your competitors don’t, this will give you a major advantage. You’ll be able to get their traffic and likely also their potential patients. Users desire a website that is easy to navigate and looks good on their mobile devices. If you can provide them with that, you are already one step ahead of a lot of your competitors.
So, it is safe to say that if your website is not mobile friendly, then you can lose out on some serious revenue. The bottom line is, stay up-to-date on the latest trends that could help boost your website traffic, which in turn can increase your medical clinic’s revenue and popularity.
Fortunately for you, Website4MD can help you with this situation. We have helped medical practices across the United States build mobile-friendly websites. Your medical practice could be next! Just contact us – we’d love to talk to you and help you create a mobile-friendly website!