online appointment booking in times of pandemic

Why Online Appointment Booking System is Crucial During Pandemic

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Appoinment Booking in Healthcare

From ordering pizzas to booking flights, people nowadays want to do everything on their smartphones. Scheduling appointments online is considered as one of the most important developments in the healthcare industry. With the advent of the Internet, it is now possible to employ an internet-based booking system where patients can just easily schedule their own appointments, whenever and wherever they are. This changes the landscape of healthcare.

Because of this, it is now convenient for anyone to book a consultation with their physicians even in the comfort of their homes. This type of technology would be convenient and useful in times where healthcare providers may be busy with other tasks, such as during a pandemic.

A lot of questions may be running into your mind right now. How can an appointment booking system help medical practices during a pandemic? Would it make the process flow efficient and effective? How can it improve the quality of care in difficult times? Before we answer these questions, let us first get to what an appointment booking system is.

What is an Appointment Booking System?

Some of the traditional appointment booking methods that we know include fax, phone, and in-person visits. However, these appointment booking methods also come with many problems such as long waiting times, poor quality of services, wasting the time of the patient, and patient dissatisfaction.  However, an online appointment booking system changes this.

An online appointment booking system is an easy to use website scheduling platform that seamlessly syncs with your IMS Appointment Scheduler (in real-time). Now your patients will be able to see your availability in IMS and book an appointment directly from their smartphone, whenever they like. Once those items are chosen, and the patient is done filling out all the necessary information, the appointment will show up on your practice’s IMS Calendar.

According to a study by Accenture, out of 100 large healthcare systems, 40% of patients are allowed to schedule an appointment online. Also, 77% of patients said that it is important for them to be able to book, change, or cancel appointments online with their healthcare provider. This is one of the factors that patients consider when they choose a healthcare provider.

Benefits of Appointment Booking System During a Pandemic

The purpose of an online booking system for your patients is to help your medical practice simplify your scheduling process. Through it, the booking procedure becomes more efficient and effective as it keeps everything automated. Imagine how it can help your practice during a pandemic. Here are some of the benefits of having an online appointment booking system:

  • Easy, on-the-go scheduling

    In general, there are two types of medical appointments, including scheduled and unscheduled appointments. Making unscheduled appointments would mean that the patient needs no reservation and would only visit the medical center. On the other hand, a scheduled appointment is done through phone, SMS, or the Internet. It is safe to say that appointment scheduling is one of the important aspects of patient workflow management.

    With an online appointment booking system, your patients will have the liberty to schedule their appointments anytime, anywhere. They don’t have to go to your office or email your medical staff to know your available schedule, especially during a pandemic. In this difficult time, there are a lot of things that they should be focusing on than to call or email your medical staff. Furthermore, wouldn’t it be more empowering for your patients if you allow them to book their appointments?

  • Saves time and resources

    Phone calls eat up a lot of your medical staff’s time which decreases their productivity. Instead of focusing on patient care, your medical staff will be stuck in their desks answering phone calls. The appointment booking system will help them focus on other administrative tasks in your practice which would positively impact your revenue as well as the quality of care your practice gives to patients.

  • Reduce patient phone calls

    By giving your patients the freedom to self-schedule at their convenience, your front desk will spend less time answering calls and have more time for other important tasks. Sooner, the days of your patients having to call and wait on hold to schedule an appointment will become a thing in the past.

  • 24/7 online appointments booking

    Our appointment booking software gives your IMS patients 24/7 access to book appointments on your website from any device. Whether you book your appointments during the day or even at dawn, it would not be a hassle for your patients. The patients can also check their records so that they are updated with the status of their health and medications.


During these challenging times, the appointment booking system can help your practice grow. It both provides convenience not just to your patients, but also to you and your medical staff. If you’re looking for a company that provides an online scheduling system, Website4MD is here for you. We are a leading, privately-held digital marketing services company that helps hundreds of healthcare providers across the US. From website development to medical SEO, we got you covered. Schedule a meeting with us to learn more.