Medical practices have been adapting to the changing needs of their patients. With the widespread use of digital devices nowadays, patients have made it easier to search and choose healthcare providers that would tend to their needs. Because of this, it is important for your medical practice to be visible online. One way of doing that is by having your own website.It is important for your medical practice to be visible online. Click To Tweet
Living in this digital age, your website is one of your most valuable marketing assets. Having a website is now a necessity for most medical practices, whether big or small. Without one, it might be difficult for your practice to connect with potential patients and you are probably losing a number of great opportunities for your clinic. However, creating one would not just entail that you put the basic information about your practice and just launch it. You actually need to spend time on making it engaging and user-friendly to attract potential patients and get more qualified leads. How you present your website will be one of the key factors that would help you convert leads. If you’re thinking of putting up your own website, here are some of the relevant website design statistics you should know:
38% of people will stop engaging with a website if the layout is unattractive.
(Source: Blue Corona)
First impressions matter. That is why it is important for your website to be visually appealing since looks are important to users. Just think of it this way: If you want to buy a new house or apartment, you would want to take a look at it. If you see that the house is rugged and old, you would want to go to your next option. Although the visual is not the only thing that matters to users, it is one of the important aspects for patients to choose a healthcare provider.
64 percent of total visitors want to see a company’s contact information on its homepage.
(Source: SAG IPL)
When designing for your website, it is important that you take into consideration your patients in order to ensure that they have the best possible experience and that they can easily navigate it. One of the reasons as to why they would go to your site is to look for information. Should they have questions or clarifications about your website, they would want to get in touch with you about it. However, they can’t do that if you don’t put your contact information on your site.
One important component that you should not neglect is putting your contact details on your homepage. In designing your website, your patient’s ease of use and convenience should be on top of your priority. Because of this, you should place your contact information on the page where it can easily be accessed. And which place would it be more perfect than the homepage?
48% of people cited a website’s design as the number one factor in deciding the credibility of a business.
(Source: Blue Corona)
Judgments on website credibility are based on a website’s overall aesthetics. The more visually appealing your website is, the more probable it is that your patients would want to acquire your services. If your web design is bland, outdated and unappealing, patients would not trust your brand with their health and well-being.
62 percent of companies increased their sales by designing responsive mobile platforms for their websites.
(Source: SAG IPL)
More than just taking care of patients, medical practices just want to grow their revenue faster. Good web design is one of the most effective growth tools for medical practice. Since most people are glued to their phones, you can take advantage of this to get more patients. As of 2018, the vast majority of Americans, which comprises 95% of the population, owns a mobile phone. This is according to a survey conducted by the Pew Research Center. They use it to find information and buy products and services. Having a mobile-friendly site would increase your chances of increasing your leads.
A visitor takes only 50 milliseconds to form an opinion about your site.
(Source: SAG IPL)
Understanding design and customer interaction is a key part of a successful website. If it is designed professionally and has good aesthetics, it would influence your patient’s perception of your products and services. This is important as you literally have milliseconds to grab the attention and leave an impression to potential patients. After this time period, that patient would leave your site if they are not pleased with what they see.
Once visitors come to the homepage of a site, 86 percent of them want information about products or services.
One of the reasons why potential patients visit your site is to find the information about your products and services. If you can’t easily provide that, they would likely go to your competitors. The best place to put relevant information like your services would be the homepage since it is accessible and that’s the first thing the patients see. If they like what they see and what they read, then they would want to acquire your services.
On average, visitors spend 80% of their time viewing the left half of the page and 20% viewing the right.
Based on this statistic, it is safe to say that all the relevant and important information should be placed on the right side since most people are focused on this side. For a desktop site, the area 400 pixels away from the left edge gets the most viewing time. However, make sure to not make the right side of the page too cluttered with information and design.Your website is one of your most valuable marketing assets. Click To Tweet
Website design is actually powerful when it comes to increasing your leads and revenue. Make sure that what your visitors want is aligned with your business goals, and it shows in your web design. If you’re looking for a marketing company to design your site, Website4MD can help you. We combine years of healthcare industry expertise with objective-based strategy and stimulating creative to build upon your brand so that it stands out, delivers, and grows. Schedule a meeting with us and let us help you get started.