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Are you wondering if your medical practice should invest in a social media marketing strategy that helps you increase engagement and build a following on Snapchat?
It’s something that you should strongly consider. Here’s why:
According to ComScore, as of 2018, about 71 percent of Snapchat users are under 34 years old. That means Snapchat is extremely popular among Millennials. So, if your goal is to engage a younger demographic and reach your patient using a personal approach, Snapchat can be a powerful source of engagement.
What is Snapchat and How is it Different?
Snapchat is one of the most popular social media apps today, and it is both a messaging platform and a social network. Users can chat with their friends by sending them photos and short videos up to 10 seconds long. And text chats and video calls are two additional features that were recently added to the app.
Snapchat also has ephemeral components where photos and videos essentially disappear a few seconds after they’ve been viewed. This makes online interaction feel more human and a little more grounded in the present moment.
Therefore, Snapchat is a great platform for your medical practice to reach a younger audience who may have an interest in your medical services.
5 Important Reasons You Should Use Snapchat
To help you make a more informed decision about whether Snapchat would be ideal for your medical practice, it would be helpful if you knew the benefits.
Here are 5 important benefits that your practice could experience using Snapchat:
Since there is no need for professionals to alter photos and videos, more businesses, including medical practices in healthcare, can now spend their money on expenses. Both the application and making edits in the application is free. This is a really great benefit for those who desire to make the content look more personal.
Reach a Massive Younger Audience
Ever since Facebook went mainstream, young people have left the network en masse. Now, one of the top ways to reach the younger audience is through Snapchat. Therefore, if you are running a business, like a medical clinic with services targeted towards this audience, your Snapchat can help you be very successful.
Increase Brand Awareness
With over 100 million active users on this platform, this means that there are 10 million different opportunities to build awareness for your brand. And, most medical practices today are only present on Facebook. Therefore, this is a great chance for your practice to take part in a creative advertising tactic and a way to stand out.
Build a Community
A healthcare marketing strategy is not about getting patients who will avail your service, it’s about creating a relationship with your patients. Snapchat allows you to engage one-on-one with your patients, allowing them to see that you truly value them. For example – individual chats and behind the scenes posts are helpful in showing people what your practice does and building a positive perception of your practice. The more that you post on Snapchat, the more that you show the human side of your medical practice, which will help to reinforce your brand overall.
Attract and Gain Loyal Followers
Building brand loyalty is crucial, as revisiting patients helps to drive your clinic’s success over the long term. And what’s great about Snapchat is that it makes it possible to extend special offers to your followers, keeping them connected to your services and more engaged with your practice. The final outcome is that followers begin to feel a closer, deeper connection to your practice.
Creative Ways to Use Snapchat for Your Medical Practice
Snapchat is a viable marketing channel if your current target market falls anywhere between the ages of 12 and 34. However, keep an eye on these trends as older generations may continue adapting to this platform.
And, now that you know what Snapchat is and why you should use it, let’s run through the creative ways your medical practice can use Snapchat.
Create Geofilters for Location Targeting
One of the advantages of Snapchat is that it allows you to create Geofilters to promote your practice in a visual way in different locations that users explore through the app. Geofilters are art graphics that are overlaid on a snap. Their customization means that they can be tailored to an infinite number of audiences, and their design depends on the way they are used.
Certain Geofilters are representative of nationwide events, drawing in a massive amount of Snapchat users. There are also Geofilters for much smaller, specific locations. The advantage of the latter is a patient who is already satisfied with your services can show their appreciation via a snap overlayed with your Geofilter graphic, which can, in turn, bring more patients to your clinic.
Create a Sponsored Lens
Sponsored Lens is more interactive than geofilters. Filters are applied after a video or picture is taken, prior to sending to another user or adding to someone’s Snap story. Lenses have special facial recognition technology, which allows users to become dogs, pretend to be Santa Clause, wear crowns, plus more through the app.
If you are a medical practice, your sponsored lens could be your logo or a medical device like a stethoscope, syringe, band-aid or another item related to your specialty.
The only problem with this strategy is that it’s expensive. But if you can afford it, the return on your investment can be huge.
Provide Exclusive Access
It’s obviously unreasonable for all of your social media followers to walk right into your clinic and check things out. But with Snapchat, you can give them that same exclusive feeling by providing them with behind-the-scenes content. Show your followers what it’s like to have an appointment at your medical practice.
This type of content will keep your followers engaged because it makes them feel as if they are getting the VIP treatment.
Offer Perks or Promotions
Everyone loves social media giveaways and promotions, so think of ways that you can ensure that your patients revisit your clinic. For example, you could offer promo codes or discounts to your followers who watch your entire Snapchat story. Or you could ask them to take a snap and post it on Snapchat while they’re at your clinic.
Social Media Marketing is Worth the Investment
Social media is one of the most prominent uses of Internet bandwidth across the globe. With more than half of the planet’s population logging into various social hubs, it’s worth the effort to connect to those users through apps like Snapchat. Not only will it keep your medical practice relevant in the market, but it can help build a stronger relationship between your practice and followers.
Ultimately, finding the right company for your social media marketing is not easy. You need to make sure you find one that has a team of social media experts and values relationships, like we do at Website4MD.
So, are you ready to move ahead of your local competitors and take the social media world by storm? Give us a call today!