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Almost everything around the world depends on technology. And nowadays, people simply can’t function without it.
When it comes to marketing and technology, digital marketing has solidified its place. And, quite frankly, marketing has improved a lot with the help of the Internet. Before we entered the digital age, it would take days, weeks even, for marketers to get their message to their target audience. Plus, it would cost you a pretty penny. Now, if you are marketing something, you can instantly reach your target audience, and you can do so at a fraction of what it used to cost. So, thanks to the power of technology, marketing continues to constantly change and evolve. That is the very reason why your marketing strategies should also be constantly changing and evolving. You should always be aware of what’s new in the market, what’s trending, and what it takes to keep getting the attention of your target audience (in your case, your existing and potential patients).
Aside from providing exceptional care to your patients, your website should be one of your strongest marketing tools. Usually, once you already have a website and your social media profiles created, you have the tendency to be content and neglect the idea of updating and progressing. Why? Because you do not want to invest too much money, time, and effort on things that are already set up.
Yes, it is true that advertising and marketing can be a little expensive (depending on your strategy). And, because it can be expensive, of course, it’s only natural that you want to make sure that you get a return on investment. But, here’s the thing, both your current and potential patients will always check your website, your blog posts, and even your contact number and location. If you have an outdated website, patients will also assume that you provide outdated patient care. You don’t want that, do you?
If you answered no, this blog is for you.
To help you out, our team of website designers came up with a checklist of seven telltale signs that your website needs a makeover.
- Your Information is Outdated
Make sure the following information is always up-to-date:
- Services and treatment options
- Physical clinic location(s)
- Pictures of your clinic, staff, products, etc.
- Awards and recognitions you’ve received
- Portfolio – such as before/after patient pictures (if it is applicable)
- Events that you and/or your staff will be a part of
- Branding Mishaps
If your medical practice has been around for a while, it is definitely very common for your practice to have evolved and adapted to the changes of time. However, sometimes medical practices don’t know how to update their brand image or they just simply neglect to. How a medical practice positioned its brand 20 years ago may not be applicable today. Therefore, sometimes the result is a branding mishap. A mishap in branding can be caused by several factors such as:
- Their target market (the type of patients they’re targeting) has changed
- Their products and/or services have changed
- A possible change of ownership
Make sure you don’t confuse your patients. Your physical changes should also be implemented in your online presence. It is extremely important that you are hands-on with your healthcare website’s design, what you offer, and even the “feel” of your website. You want to make sure that it still accurately reflects your medical practice.
- Unresponsive and Not Mobile-Friendly
A few years ago, Google made a huge announcement that unresponsive websites will be penalized by burying those websites in its search engine rankings. Basically, no one will ever find your website again. Therefore, it is critical that your website is responsive, engaging, and looks good on mobile devices.
- Difficulty in Updating or Adding Content
Oftentimes, you need to make updates to your website. And sometimes, it would just be a lot easier if you could edit your website yourself. However, if your website was created during the time period where only experts could do it, you’ll have a hard time updating and adding content yourself.
Fortunately, thanks to current technology, companies who are offering healthcare web development can now work closely with you. If you already have a website, you can choose to delete that website (or move to a different hosting platform) and create a new one with a company who can help you manage your own website. Just make sure the company that you choose gives you full administrative rights and works closely with you during all stages of the website creation – from development to content creation to maintenance of the website.
- Bounce Rate is High
A bounce rate is a reflection of a website’s success or failure. Bounce means how many people visit your site and leave your website quickly as they arrived. Bounce rates happen when:
- Visitors have clicked the wrong website
- The whole look and vibe of your website is outdated, making visitors assume that the information that you have displayed is not reliable
- Visitors have a hard time navigating your website
You only have a few seconds to entice and capture a visitor/potential patient. That’s how short a person’s attention span is when it comes to visiting websites. If you cannot capture their attention or provide a way to interact with them in just a matter of eight seconds, expect them to leave your site.
- Visitors to Your Website Aren’t Converting to Patients
Getting visitors to visit your site is a great first step. However, if those people aren’t turning into patients in the long run, then something is definitely wrong with your site. You should really consider changing your website. For example, can people looking at your website on their mobile device call you by simply clicking on the phone number listed on your site? If they can’t easily do that, they are more likely to move on to a competitor. Whatever you do with your website, make sure that you are able to convert visitors to patients.
- Visitors Do Not Understand What You Do
Remember the eight-second rule? Always remember, it is important that your visitors understand what you do simply by opening your website. However, you also have to be mysterious because they need a reason to stay and dig deeper into your website. If you think your website is too overwhelming and hard to navigate, revamp your medical web design as soon as possible.