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Running a successful medical practice requires hard work and determination. And, in order to attract patients, you have to offer high-quality services and great patient care. However, for a local business, such as a medical practice, that simply isn’t enough.
Most medical practices rely mostly on local patients that are searching for specific medical services based on their current location. So, if manage or practice at a medical practice, not only are you competing against other large practice groups, but you’re also competing against other local private practices that are operating in the same niche. This means that in order to increase your revenue and profits, you have to stay ahead of the competition. Moreover, you have to find ways to attract more patients and easily be found online. This is where SEO for medical practices comes into play.
What is SEO?
Search Engine Optimization (SEO) consists of optimizing website pages and the domain as a whole to achieve organic positioning in search engines. This strategy has been used for years by companies of different segments and sizes to improve the ranking of pages on search engines like Google, Yahoo, Bing, and others and increase website traffic and revenue.
SEO for healthcare providers is a strategy that targets other optimization alternatives to allow patients to find medical services near where they are located. Thus, they have easier access to the services they are searching for.
Also, do keep in mind that SEO is an ongoing process, not a one-time thing. All the major search engines are constantly refining and upgrading the way they rank websites, which means you need to keep up with the regular updates. Only then can SEO help you generate more patients, website traffic, revenue.Do keep in mind that SEO is an ongoing process, not a one-time thing. Click To Tweet
Why SEO is Important?
According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited. And SearchEngineWatch found that 70% of mobile users click to call a business directly from Google search results using their mobile phones.
Now, these numbers will tell you that leads from location-based searches are a major avenue for potential patients, and those numbers will only keep growing. Since these leads are from people who are specifically searching for services that your practice offers, it is safe to assume that these are qualified leads that will definitely have a higher conversion rate as well.
What are the Benefits of SEO?
If you’re a physician who owns a clinic or medical facility, you’ve likely been told at least once or twice that you should be using medical SEO services. That’s because, in today’s digital, it’s an essential part of any successful marketing strategy.
But if you’re not familiar with this tactic, you might not be convinced that it’s worth your time and money. And that’s why we’re going to show you the key benefits SEO offers your practice.
Drive More Traffic
Increasing traffic is not easy, especially when the internet is full of competitors providing similar services. Though many web design companies and healthcare SEO companies claim to produce the best results, not all of them are telling the truth. In order to drive more traffic, you need the right SEO tools and apt on-page optimization techniques for achieving the desired results. With the use of the right tools and white hat SEO tactics, you’ll be able to increase your site’s traffic at a stable rate. This way your site will benefit in terms of increased traffic as well as conversions.
SEO is one of the most cost-effective marketing strategies because it targets people who are actively looking for medical services online. SEO’s inbound nature helps medical practices save money as opposed to outbound strategies. And since SEO also targets people who are actively searching for medical services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for practices.
Your website is considered to be the second location of your medical practice. With the help of local SEO, you are actually making it easier for patients to interact with your practice. This makes it easier to locate your practice’s website and also update it with informative and engaging content, which is relevant for the growth of your practice. With regard to the use of local SEO for healthcare professionals, it is very important to consider all of these things when it comes to optimizing your website.
Find New Patients
If you think about it, one of the main reasons you have a website is to increase your patient base. It is a fact that medical practices that have a website grow twice as fast as businesses that don’t have a website. SEO will help you gain better rankings in search engine result pages – and that translates to more targeted visits and essentially to more patients.
People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, it also equates to being a reputable physician. In other words, people are more likely to trust and visit your website if it is found near the top of the first page versus any subsequent pages.
SEO can enhance the credibility of your practice in several different ways. Link building, content optimization, and social engagement are some approaches to building a reputable and successful website.
Today, local SEO for medical clinics is an essential part of any marketing strategy. It also presents a wealth of benefits that no other digital marketing tactic can offer. Beyond that, the right strategy can also help you improve your practice and move ahead of your competitors. And considering all of those clear advantages, there’s no reason not to optimize your site.
Website4MD is a leading medical SEO company that provides unique solutions for medical practices nationwide. We provide search engine optimization, social media marketing, mobile-friendly website design, and more.
Contact us today and get started on launching a successful SEO and marketing campaign!