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Why Patient Testimonials are so Powerful
Looking for a new doctor can be a draining and difficult process. However, times are changing. In the early 2000s, people relied mostly on insurance companies and the good ole’ Yellow Pages to help them find a new doctor. Now, in 2019, patients rely on online reviews, prospective patients use patient testimonials and online searches to help them weed out new doctor candidates. That’s why it’s more important than ever before to make sure that you are providing each of your patients with exceptional patient experience. Because these days, prospective patients are looking to current patients to help them figure out which doctor they should go with.
Any doctor can claim that they’re the best in their field – even you, doctor. You can easily put on your website that you’re the best of the best. But, it’s a completely different story when patients say it about you. If you were a patient, who would you believe more – the doctor who claims that they’re the best or a patient who claims that a particular doctor is the best?
Why Patient Testimonials?
Are you having a hard time attracting new patients? Do you want to increase your online reputation and visibility to other patients? Do you know what’s the best way to do that? I’m sure you guessed it – patient testimonials!
Whether your clinic is small with one provider or large with multiple providers, you need patients to vouch for you. Did you know that patient testimonials are just as effective as word-of-mouth marketing? It’s like telling a neighbor that they just found a very attentive and caring doctor, but instead of sharing the news with one person, they’re telling the whole world.
Isn’t that amazing? But, if you’re still not convinced, keep reading.
When you incorporate patient testimonials on your website or in your marketing efforts, your potential patients can read helpful information about your practice from credible sources. Patient testimonials can stimulate emotional appeal, allow for better persuasion and help with the creation of patient-centric content. Essentially great patient testimonials can help you attract qualified potential patients and provide more opportunities for conversion.
Patient Testimonials In The Healthcare Industry
In the medical field, patient testimonials have an immense amount of value and benefits – additionally, they have great weight when it comes to a patient’s decision-making process. When it comes to choosing a doctor, medical practice, or healthcare facility, people tend to be skeptical. And choosing someone to take care of them really matters a lot. It’s not just a simple decision such as choosing a place to eat. They need someone to take care of their health, their lives, so it’s an important decision.
As mentioned above, a survey recently revealed that 88 percent of patients trust patient testimonials just as much as a personal recommendation from their friends and relatives. Also, 72 percent of patients have affirmed that positive reviews and patient testimonials make them trust a business more. When a story comes directly from a patient, it develops a more positive impact on your medical clinic, especially when patients write something awesome about you.
How To Get Patient Testimonials
First, you need to reach out to your current and past patients who you think like you and your medical clinic. Ask them if they’re willing to write an online review about your practice or if they’re willing to give a video or written testimonial that you can add to your website. Make sure that you don’t ask patients who have nothing nice to say to you. The last thing you want is to have negative reviews that are circulating around the Internet about you and your practice.
Of course, before you ask your patients to write a review for you, you need to ensure that you and your staff are providing great patient care. Also, when you ask your patients to write a review for you, make sure it’s easy for your patients to do so.
What Makes A Good Patient Testimonial?
Let your patients tell their story and their experiences.
Everyone loves a good story, especially if other people can relate to it. A positive patient testimonial tells a story of how a suffering patient took refuge in you/your practice and how you helped them recover and have a better, healthier life.
- What was your health issue prior to choosing us as your doctor?
- How long were you suffering before you chose us?
- What kinds of treatments did you go through before our treatment?
- How quick was your overall improvement after receiving treatment from us?
- Did your life change for the better after visiting our medical clinic?
- Would you suggest our medical clinic to your friends, family, and coworkers?
A Good Patient Testimonial Should…
- Justify your claims, outline your key benefits
- Add numbers and specifics about how you helped the patient
- Make sure that the patient is someone your audience can relate to – the more credible the person, the better
- Emphasize the benefits that you can give to other potential patients
Qualities of Bad Patient Testimonials
- A glowing, out-of-this-world recommendation without any details
- Too much flowery wording
- Contains sensitive and personal patient information
- The patient drags down the name and reputation of a competitor
An example would be:
Good testimonial: “After six months with Dr. Jane Doe, my health gradually improved and I have saved about $500 dollars. She truly cares about her patients.”
Bad testimonial: “Dr. Jane is the bomb!! She is much better than Dr. Johnson and Dr. Jones across town – they are rude and incompetent. Dr. Jane is the best of the best and I’ve never been this happy in my life. I go to her at 5 pm on the 15th of every month for allergy shots. Choosing her as my doctor was the best decision I’ve ever made.”
Aside from an online patient testimonial that can be read from your website or other sites, such as Google My Business, Yelp, and Healthgrades, you can take advantage of video testimonials. Video patient testimonials look more sincere and they’re more credible. Honestly, patients who are looking for a doctor usually prefer interactive and engaging content on a website, so videos would be the perfect fit.
How To Incorporate Testimonials on Your Website and on Google My Business
On your website, you can create a Patient Testimonials page where you can add the testimonials that you have received from your patients. And if you have a really powerful video testimonial, consider adding it to your homepage as well.
You can also set up a Google My Business account and take advantage of Google Reviews. People Google almost everything online. Looking for a good hairdresser near your area? Go to Google Maps. Looking for a new doctor? Use a search engine (usually it would be Google). When patients read awesome patient reviews from other people, chances are they would be very willing to take time and check out your website.
How We Can Help You!
Look, we know you’re very busy. From providing excellent patient care to ensuring that your clinic is in tip-top condition, you just don’t have the time to focus on marketing your medical website. Don’t fret! Website4MD is here to help you. We have a team of marketing experts who know how to promote any medical organization, including your medical practice.