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Medical Blogging Overview
The healthcare field is vast and the internet is full of interesting medical and health-related blogs that range from personal to informative. Honestly, there’s a blog for just every healthcare topic – whether someone is looking for a blog about getting healthy or finding treatments for a specific illness. The point is, there are a wide array of medical blogs on the Internet – but that just goes to show the need for and importance of medical blogging. And just because there are already a lot of blogs on the internet, doesn’t mean that there isn’t room for your blog as well. If you create a useful and informative blog, it can do wonders for your practice.If you create a useful and informative blog, it can do wonders for your practice. Click To Tweet
Importance of Blogging for Your Medical Practice
Creating blogs for your website can be a great way to promote your medical practice. Using a blog to update your patients can improve your search rankings and your position as a thought leader. It can even help you retain current patients and attract new ones. How? Blogs increase website traffic by up to six times. This may not come as a surprise since we’ve been reiterating how blogs increase site traffic– however, you probably didn’t know the extent that it helps with traffic. But of course, the average traffic you get will depend on how frequently you post blogs.
Unfortunately, many medical doctors still ignore the significance of blogging. But, did you know that 409 million readers view more than 22.2 billion blog posts every month? That’s huge! Even though the internet is already saturated with bloggers, you can still be heard – just utilize your writing skills and create valuable content that people want to read and learn about. The stat that I mentioned earlier predicts that the number of views will keep growing. There are a lot of people out there who need information on different subjects, and you may be just the person to provide it.
Furthermore, companies and other organizations who blog receive 97 percent more links to their website. Just look at it this way: If you want to boost the number of places that link back to your website, you would have to share valuable content which can be done through blogging. Medical blogging can be your secret weapon if you want to create a stronger connection with your patients/customers and remain competitive in your specialty.Medical blogging can be your secret weapon if you want to create a stronger connection with your patients/customers and remain competitive in your specialty. Click To Tweet
With your busy schedule, it might be difficult for you to create content and maintain a medical blog. I understand that. However, if you want to add medical blogging as part of your digital marketing strategy, there are some useful blog formats that you should consider.
Perfect Formats for Medical Blogging
Question and Answer (Q&A) Format
A Q&A is one of the simplest methods of sharing an interview with a target audience. It is an edited transcript of an interview that includes both the interviewer’s questions and the interviewee’s response. It is a good way to introduce the perspective of a third party regarding a particular topic. In addition, it is also a great way to develop relationships with the industry experts you interview. A lot of people are interested in blogs that have a Q&A format. This format is direct, to the point and has little room for fluff. In addition, it is simplistic in nature and easy to read. However, it is important to remember that Q&As are different from FAQs. When it comes to blogs that have a Q&A format, people are interested in reading all of your content. However, when it comes to FAQs, readers only seek answers to specific questions or solutions to specific problems.
One popular blog post format that you should consider using is the list format. In a nutshell, the list format includes posts that feature content presented in a list format. The list post (commonly referred to as a “listicle”) focuses on grabbing the target audience’s attention. This is usually done in short, single point paragraphs or sentences. List posts are easily recognizable by their titles since they usually include a number in their headline. In addition, if you are new to medical blogging and still have a hard time writing a piece of content, the list format could be your great start. It’s a great format for beginner bloggers since they’re very formulaic. This format also encourages more concise writing; you can just present the idea in a direct manner, and you’re all set.
People sometimes perceive listicles as low-quality pieces of content. However, this is probably because there are a lot of listicles on the web that doesn’t offer valuable content. But if done right, it can be a great format to use to gain new followers. The list format is great for posts that include useful tips, tactics, or ideas.
In businesses, the how-to format is one of the most common blog posts used to gain more followers and subscribers. This makes perfect sense because a how-to post is mainly educational and informational. They’re relatively easy to write yet very valuable to readers.
It is great for generating traffic from organic search. You can use this format when you’re trying to educate your target audience about a certain topic/task that they might not know how to do. In creating the title, make sure that there is a “How to” in it to have more of an impact on readers. For example – instead of having the title as “Treating Allergic Rhinitis”, you can title your post something like “How To Treat Allergic Rhinitis”.
It might also be beneficial for your how-to post if your provided some type of supporting visual. You could include an instructional video or a visual aid to further strengthened your post.
An infographic is a visual image used to represent data or information. It is a collection of charts, images, and text that gives an easy to understand overview of a certain topic. This kind of blog format is good for compiling data and statistics. In addition, infographic posts are very shareable and likely to generate inbound links. Just make sure that you have compelling design and you’re good to go.
The Wrap Up
When blogs were first introduced, they were used as online diaries in which a person could express their own private thoughts or frustrations. However, blogs have evolved considerably and have become a highly regarded business tool.
This is also true in the healthcare industry. Blogs have now become a necessity if you want your practice to survive fierce competition in healthcare. But if you’re too busy to regularly write blogs, let Website4MD help. We can help your practice get the attention it deserves and stand out for the competition by integrating a blend of web design, content marketing, SEO, digital ads and email campaigns. Schedule a meeting with us and let us help you grow your practice!