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Do Pharmacies Need Their Own Websites?
Yes, pharmacies should definitely have their own website! Your pharmacy website design is essentially your virtual pharmacy and a patients’ first impression of your pharmacy.
And just like any healthcare organization, pharmacies need to create their own websites as well. But, why? To start, over the past two decades, more and more people are now using the Internet to look up everything. From looking up symptoms to the best remedies for an illness, people are searching online. And, most of all, they want to find out more about local healthcare organizations before they visit that organization (in your case, your pharmacy). Therefore, people go online to an organization’s website to learn more. And when they get to an organization’s website, based on how the website looks will determine if they give an organization a chance or not.
However, we aren’t suggesting that you just dive head first into the digital marketing waters. You have to strategically create a digital marketing plan in order for your marketing efforts to be successful. I mean, our company has always recommended that doctors plan ahead and list down the risks of every effort that they’re doing to increase their medical practice’s online presence – the same goes for your pharmacy as well. The online marketing world can be a tough channel to penetrate. However, with the right marketing strategy, not only will your pharmacy grow financially but so will your online visibility!
Websites should be able to provide your potential customers with all the necessary information on the different medications that your pharmacy’s on-site location has. You can enhance the information more by providing pictures of the drug and the proper usage. You can also promote the different services that your pharmacy provides to customers. Maybe you’ve created an easier mode of payment for your patients to purchase their medications – then you definitely should promote it. It’s imperative that you stand out from the rest of the pharmacies in town.
You know what they say, “first impressions last”. As mentioned earlier, your website is an extension of your pharmacy and basically your virtual pharmacy. Therefore, make sure that you’re giving off a good first impression. According to a study, around two-thirds of consumers are introduced to a new store through different online channels. How your audience perceives your pharmacy depends entirely on the experience they got from using your website. So, in order to increase your pharmacy’s credibility, a website is definitely essential.
Oh, and did you know that seventy-five percent of consumers admit that they judge a company’s credibility based on the company’s website? So, that people will either deem your pharmacy more or less trustworthy based on your website alone.
What Your Pharmacy’s Website Must Have
Imagine that you’re a customer entering a very messy, very cluttered, and very disorganized pharmacy website design, a pharmacy where it’s hard to navigate and look for your products. A pharmacy with ugly decor, poor fixtures, bad lighting, and disappointing signage. Would you still go in and purchase your medications from that pharmacy? Or would you quickly turn around, leave and look for a pharmacy that’s the exact opposite?
I’m pretty sure that you would leave in a heartbeat – I know I would! So, take that same concept and apply it to your website. If your website is messy and hard to navigate, your current and potential patients are also going to leave right away and go to one of your competitors.
So, let’s discuss what your pharmacy’s website must have in order to keep your existing patients and attract new ones.
#1 Simple Navigation
Provide an easy pathway for your customers to navigate around your website. From the design of the homepage to the ability to order prescription refills, it’s important that you design your website to be user-friendly.
Also, here are a few pages you should consider adding in your website:
- Contact Us
- Offers and Promotions
- About Us
To provide more clarity, you can also have it organized through tiered tabs which separate the tabs from the least important to the most important. Also, to make it easier to navigate, incorporate a search bar where your visitors can easily look up what they need. This will provide a better user experience than making your visitors scroll through a long list.
#2 An Eye-catching Homepage
In just five seconds, your website visitors will decide whether they want to stay on your website or leave and go to the website of one of your competitors. Here’s what that means – your homepage is your hook. Your homepage can either attract visitors or deter them + make or break your pharmacy’s website reputation.
Here’s an additional thought – you can provide videos of your services, what you have to offer to your clients, and maybe some live patient testimonials. Find ways to engage your visitors as soon as they land on your website. The “boring’ yet informative data could be divided throughout the different web pages of your website. Make sure your audience falls in love at first sight with your website.
#3 Informative Content with an Attractive Website Design
Also, did you know that 94 percent of consumers mention comments about the design of a website in their reviews while only 6 percent mention the content? That’s big! Basically what that means is that poor pharmacy website design can have an impact on the consumer’s trust and how they view your pharmacy website design. So make sure that you design your website to be very visually appealing.
However, always remember “simplicity is beauty”. To make it easier for your customers to navigate your website, make it simple and sleek.
Here are a few things you can add to your website:
- Easy call-to-actions
- Your contact information
- Your location and business hours
- Sell yourself (but, hey, not too much! Patients don’t like overly aggressive marketing)
- Personal photos
- Blog with informative and dynamic content
#4 Be HIPAA Compliant
This one speaks for itself. However, make sure your website is HIPAA compliant in order to prevent possible violations and fines. Always protect your customer’s confidentiality, no matter the cost.
If you have no clue where to start, you should consider hiring marketing professionals to help you. Website4MD is an experienced medical marketing company that has helped over 200 providers, pharmacists and healthcare professionals across the nation attract new patients, increase website traffic, and outrank local competitors! Our team of marketing experts can help your pharmacy as well – contact us today!