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Marketing an Orthopedic Practice
Did you know that there are currently around 4.4 billion internet users in the world, which encompasses 58 percent of the global population? Additionally, the U.S. is one of the countries that is the most active online. In fact, according to the Pew Research Center, 77 percent of Americans go online on a daily basis. However, this shouldn’t come as a surprise since millions of Americans go online every day to find information. This makes the Internet a good platform to promote products and services and connect with many Americans.
So what can you do to stand out online?
The Internet has become an important source of health information for people. According to the most recent Pew Internet and American Life Project national survey conducted, 81 percent of adults use the Internet and 72 percent looked up online health information in the preceding year. So, as an orthopedic physician, if you’re looking to grow your orthopedic practice, the Internet offers you an unlimited patient base. However, it’s important to keep in mind that there are already a lot of medical practices online. And honestly, that makes it more difficult to differentiate yourself from other practices in your specialty.
How To Differentiate Your Orthopedic Practice From The Others
In this day and age, your practice is in constant competition with other local practice when it comes to attracting patients online. When patients do not receive any recommendations from family and friends on which orthopedic physician to consult, they typically go to the Internet to research information. Whether they search for online reviews or read comments on social media, it affects their decision-making process. This is where it gets tricky for you because there are practically tons of orthopedic practices online! And if you want to stand out, you need to take action and modify your marketing efforts to ensure that your practice gets the attention it deserves.If you want to stand out, you need to take action and modify your marketing efforts to ensure that your practice gets the attention it deserves. Click To Tweet
We want to help you attract more patients, So we’ve compiled 5 marketing tips that will help you stand out online:
Focus on SEO
If you want to become a leading authority in the orthopedic field, then it is critical that you improve your online presence. In order for you to do that, you need to figure out your digital marketing strategies. One strategy you can focus on is your search engine optimization or SEO. If you follow our blogs, then you likely already know how and why SEO is important to medical practices. As a refresher – it helps to drive traffic to your website and improves your website’s ranking, which is not an easy thing to do because the Internet is bombarded with competitors that offer the same orthopedic services as you. However, by utilizing SEO, you’ll be more likely to increase your brand awareness. Furthermore, it will help your practice grow, improve patient engagement, and increase the likelihood of potential patients becoming new patients.
Improve your Online Reputation
There are more than 39,000 members of the American Association of Orthopedic Surgeons, and thousands of other professionals who are also in the orthopedic field (Source: AAOS). This makes it harder for your practice to stand out, which is why you need to pay attention to your online reputation. In today’s digital era, the consumer (in your case, the patient) has become more powerful than ever before. This means that one negative comment from patients online can have a huge impact on the success of your orthopedic practice. It is the reason why many medical practices today are facing online reputation problems. One area that can help you improve your online reputation is online reviews. Did you know that 72 percent of patients report using online reviews as the very first step to finding a new doctor (Source: Software Advice)?
Yes, online reviews are that powerful!
You have to understand that the way people are choosing their physicians is changing. As mentioned earlier, many patients today research information before they employ the services of a specific provider. Because of that, online reviews now have a growing influence on the patient’s decision in choosing their healthcare provider. That’s how important online reviews are. It does not just influence the patients’ decision making, but it also affects the doctors’ reputation and their ability to attract new patients. So, make sure that you have an online reputation strategy to help your orthopedic practice survive in this digital age.
Having a Well-Designed Website
Your website is considered to be your second location. It provides your current and potential patients with information about your practice. Did you know that 48% of people cited a website’s design as the number one factor in deciding the credibility of a business? The more visually appealing your website is, the more likely it is that your patients will want to acquire your services. It is vital that you make sure that your website is updated, appealing, and engaging to ensure that potential patients are open to entrusting their health and well-being to your orthopedic practice.
Publishing Relevant Content
One of the most important things that your website should have is good content. You can’t expect to be ranked high in search engines if you’ve only provided two sentences on your site or very vague information. Remember, you can’t just publish any content. Your content needs to be relevant and valuable to your target audience. If you’re an orthopedic surgeon, it would be unreasonable to create content that focuses on asthma or allergy. Make sure that you only publish content that is targeted to your intended audience. This will help you increase your online visibility as well as improve your website’s chances of being ranked better.
Final Thoughts on Marketing Your Orthopedic Clinic Online
Clearly, marketing your orthopedic clinic online is important for your practice to gain more patients. If you adopt all the sure-fire tips mentioned above, then you will be able to differentiate your practice from other local practices.
If you want an experienced medical marketing company to help you stand out online, Website4MD is here for you. We’ll help you improve your online reputation and gain a competitive advantage. We’ll also help you establish a prominent web presence and improve your search rankings so that you can reach more patients. Contact one of our marketing experts and we’ll help you get started.