How Your Medical Practice Can Plan For A Website Redesign

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Is It Really Necessary to Redesign My Website?

I already have a website, so why do I need to redesign it?

Isn’t it just going to cost me more money to redesign my site?

What difference will redesigning my website make?

These might be just a few of the questions that you have.

Look, we get it. And those questions are valid. However, keep reading. We’ll answer all your questions, plus explain the benefits of a medical website redesign.

So, first things first, why do you need to redesign your website?

Glad you asked! There are numerous reasons (we have a whole section on that later), but one of the top reasons is because it can help you attract more patients.

And did you know that the usual lifespan of a website, before a redesign is needed, is 4 years? But really, that depends on whether or not your current website is generating any leads. If not, well, all the more reason for you to redesign it ASAP.

Also, did you know that, according to a study conducted by Stanford University, 75 percent of people judge a business’s credibility based on the design of its website? So, if your website is not driving enough traffic and generating new leads, you should strongly consider redesigning your current website.

If your website is not driving enough traffic and generating new leads, you should strongly consider redesigning your current website. Click To Tweet

Why You Should Redesign Your Medical Website

 

  • To communicate more effectively and efficiently

    If you’ve had tons of hands-on experiences, it means you’ve been in the healthcare industry for quite some time already – and this may also mean that your website isn’t updated. Your old “messages” or “stories” may not work on your potential new patients, especially if you haven’t updated your website content in years. A website’s lifespan is usually up to four years. By then, it’s time to redesign your website so that you can provide updated information and the latest trends in the healthcare industry.

  • To improve your website’s usability for visitors

    Try checking your website. Is it engaging enough? Is your website easy to navigate? Have you provided informative yet fun videos, infographics or brochures?

    If you answered NO to any of those questions, then it means you need to redesign your website. Make your website as engaging as possible. If you do it right, you could increase the amount of time that visitors stay on your website and possibly even attract new patients.

  • To boost SEO and site performance

    Check to see if your navigation menu has detailed information, if your links open to the correct pages, and if you rank well on Google. It’s important for you to analyze your best-performing pages and use them as a guide for your new website design.

    If you don’t know where to start when it comes to SEO, you can hire an experienced SEO expert or company to help you. They will know what to do to help your website by receiving organic traffic.

  • To enhance the quality and quantity of the leads generated

    If you’ve generated leads with your current website before, but the number of new leads (i.e. new potential patients) has dried up over the year, it may be because your website is outdated. As technology evolves, so should your website. Why? So that you can increase the quality and quantity of your leads/potential new patients. By updating your website, current and potential patients will think that you’re a well-informed, in-the-know doctor. This could even help you build better trust with them.

    medical website redesign planning guide

A Step-By-Step Guide Redesigning Your Website

Step One: Evaluate your website’s current performance

Before anything else, you need to check, analyze, and evaluate your website’s current performance. By using Google Analytics, or other software that can help you analyze your performance, you can get a lot of valuable information such as:

  • A better understanding of the people who mostly use/visit your site
  • Which pages are popular with visitors
  • What your visitors do when they first land on your site
  • Duration of their stay on your website

When you don’t fully understand website analytics, you might miss out on key insights into your online traffic. It’s not easy digging deep into understanding user behavior and translating it to data that is useful for you. That is why you should focus on what you do best – which is patient care – and let the experts handle your website redesign.

Step Two: Define the goals and objectives for your medical website redesign

What do you want to gain from your website? Step two is where you define and lay out your goals and objectives so that you will understand the path to accomplishing your goals. Below are four common business goals that can help motivate you to redesign your website:

#1 Increase in revenue

This is the NUMBER 1 reason why businesses, including your medical practice, want to create a website in the first place. However, some instances would require a website redesign, especially if your website is not generating enough revenue on your end. You created your website to market your services as a doctor. But, if it’s not helping you gain more patients and earn more money, then you need to rethink your website strategy.

Your website should be one of your marketing tools that can help grow your medical practice. You should use this as your MAIN motivation to make your website enticing enough for your visitors to consider you as a doctor. You can even add an appointment booking system so that it’s easier for your patients to schedule an appointment with you. A faster and easier way to earn money, don’t you think?

#2 Increase the visibility and reach of your medical practice

Why did you create your website? How can you earn money attracting new? That is why increasing your online presence is VERY important – it’s the first step in helping you earn more money and reach more potential patients. On average, your website, or your branding, should be seen or heard at least seven times before a patient will consider choosing you as their doctor. They’d also need to read at least six great online reviews.  

As a doctor, visibility matters. It can help promote your medical practice and help you aid more patients – and at the same time, help you earn more money. You can even utilize the power of social media in order to gain a much wider reach.

medical website redesign to improve conversion rate

#3 Obtain and gather data from your visitors

Whether from e-newsletters, web forms, or landing pages, visitor information is valuable and should be utilized properly. Gather as much visitor data as you can so that you can use that information to analyze your website’s performance.

#4 Relay business and media information into the hands of your visitors and possible patients

You can provide and share valuable information with your visitors so that they can fully understand what you do as a doctor. You can share blogs, newsletters, infographics, videos, audios, and other engaging documents with them. The more content and informative information that you can share with them, the better.

Step Three: Create an organizational chart and sitemap

In order for the whole team to quickly understand the website structure and where information should be placed, a sitemap should be used. It would be a whole lot easier for your visitors to find your content, call-to-actions, and landing pages if you take time to create a sitemap and spend time structuring your website in a user-friendly way.

Step Four: Get an estimate

Based on your sitemap, you should be able to get an estimate for the following:

  • Website strategy
  • Website design
  • Medical marketing
  • Medical content
  • Search engine optimization (SEO)

This can take so much of your time and as a doctor, it’s difficult for you to balance everything. And, you might not have the expertise to do so as well. However, there’s good news – there are a lot of companies, like Website4MD, out there who can help you manage your website redesign and take that task off your plate.

Step Five: Appoint a project manager

Since you can’t handle everything, you need to appoint a Project Manager who will be the internal point of contact and point person to manage your website redesign effort. Your project manager should be:

  • Familiar with the organizational structure of the company
  • A strong communicator
  • Dedicated and able to commit to spending at least half of their workday on the website redesign project
  • Familiar with the stakeholders within the business in order to communicate effectively
  • Organized and well-mannered

Medical Website Redesign Tips And Best Practices For A Good User Experience

  1. Add strong visual elements and features
  2. Personalize your website based on your brand as a doctor/medical practice
  3. Use eye-catching and contrasting colors
  4. Create a blog page
  5. Add a landing page focused on converting visitors to patients
  6. Optimize your whole website for SEO
  7. Make sure your website is mobile-friendly and mobile-responsive

On That Note…

With so many day-to-day tasks, redesigning your website may just be one of your many problems. However, you don’t have to face a medical website redesign alone. Website4MD can partner with you (think of us as an expression of your team) to help you redesign your website! You can be hands-on with the project without doing all the work.

Call us and let’s start discussing your website redesign project!