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You might be wondering why you’re not ranking #1 on Google or other search engines. The answer might be because you are making a lot of SEO mistakes. A lot of websites do not live up to their potential because of simple mistakes.
If you have already decided to focus on SEO as your primary traffic strategy for your medical practice, you may have also decided to optimize your web pages and blogs so that Google and Bing can rank your website higher. However, you might be kind of disappointed because even after working on it for several weeks or even months, you only moved up a few pages on prominent search engines. And if your practice is still on the second or third page, you might start wondering what you’re doing wrong. Well, you might be making one of the following mistakes that is preventing you from getting that first page ranking.
Slow Site Speed
Everytime we search for information on the internet, we want a fast loading speed. The site speed reports show how quickly users are able to see and interact with content – and the faster your site, the better. Also, Google favors those sites who have faster site speed. It has indicated that site speed is one of the signals used by its algorithm to rank pages. Faster sites have a better crawl rate and provide a better user experience. To help you monitor your site speed, you can tools such as Google PageSpeed Insights, Pingdom, or WebPageTest.
It would be better if you frequently optimize your images. Of course, some websites have images that are relatively large which takes time to load. Therefore, it might be helpful if you resize your images to speed up the loading time. Also, make sure that your images are in the right file format and that they are compressed when placed on the Web. And keep in mind, PNGs are generally better for graphics while JPEGs are generally better for photographs.
You can also leverage browser caching so that when a visitor comes back to your site, the browser doesn’t have to reload the entire page. You should also enable compression because the smaller the files, the faster your pages will load. Actually, compressing files is one of the easiest ways to reduce load times and today it is considered as standard practice to enable compression with Gzip.
Not Including Title Tags and Meta Descriptions
Before explaining how skipping title tags and meta descriptions can affect your SEO, let’s define both words. A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and they are important for usability, SEO, and social sharing. On the other hand, meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results where they can highly influence user click-through rates.
Title tags and meta descriptions are essential elements of SEO that should not be forgotten. If you skip them, you might miss out on huge potential for your content. These two factors are considered by search engines and if they are done properly, they can improve the performance of your content.
Optimizing the Wrong Keywords
This common mistake can have an impact on your SEO. Sometimes you simply just optimize the wrong keywords. You might be optimizing for global keywords when in fact you only offer your products and services to local patients. And sometimes, you might optimize for generic keywords that attract site visitors who are not interested in your offerings at all. What do these scenarios tell you? It’s best to be as specific as possible. The more specific your keywords and phrases are, the faster it leads to quicker rankings and more qualified traffic.
For example, a psychiatrist would not want to go for the keyword “psychiatrist.” It would be easier to rank if it’s more specific. Instead, the keywords “psychiatrist in Los Angeles” might produce results immediately.
Keyword stuffing is a search engine optimization technique in which keywords are loaded into a web page’s meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines. It actually used to be successful until search engines wised up to it and began penalizing websites that did it. Nowadays, keyword stuffing can cause your content to be removed from search listings entirely. So, how exactly does keyword stuffing work?
Suppose you are an allergist and you want a blog to rank highly in search results for the term “best allergist in New York.” An example of keyword stuffing would be if they unnecessarily included the phrase “best allergist in New York” line after line, even adding the term out of context or in places that are irrelevant to the content topic. If you want to rank high in search pages, it’s a must that you avoid keyword stuffing.
Neglecting to Write Valuable Content
It is important to ensure that every page of your site has decent content. You can’t expect Google to notice your site if you only provided two sentences about a certain topic. This indicates that your page probably isn’t the best result to match the search query. You have to remember that Google organizes the information that is put on the Web and they provide the best answers possible to every query. Thus, it is important that you create quality content for your audience if you want your site to be more visible.
There are many SEO mistakes that you should look out for. If you’ve been making the mistakes mentioned above, you might want to start fixing them now. And SEO specialists are the best people to help you! Website4MD has a team of SEO specialists that can help you head in the right direction. Our SEO experts factor in all the latest techniques to ensure your site is optimized to receive the search ranking it deserves. Schedule a meeting with us and let us help you get on the path to higher search engine rankings!