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Goodbye hay fever, hello sunshine – summer is finally here!
From endless sunshine to family BBQs, there are a lot of great things about the summertime. Oh, but I can’t mention a list of great things without mentioning one of the things that people love the most about the summer season – summer sales!
If you run a business, summer is the perfect time to try out some new, creative marketing ideas to attract new customers (in your case, new patients). And we all know that in today’s age, good marketing is essential for the growth of any business, especially a medical practice.
Need a little inspiration? Keep reading.
Medical Marketing Ideas for Medical Practices this Summer
Medical Marketing Ideas is a must for physicians no matter the season. Those who invest in marketing thrive in the healthcare industry while those who don’t tend to fall behind. So, why not take advantage of the opportunity to use a seasonal hook to market your practice. Below are a few ideas of how you can heat up your marketing efforts this summer:
Offer summer specials or discounts.
Everyone likes to save money, right? This is the reason that offering summer specials is one of the most popular tactics that marketers use to attract customers. This tactic is used the most to promote products such as clothes, bags, sunglasses, etc. However, this doesn’t mean that medical practices, like yours, can’t take advantage of this tactic as well – you can! But before start offering summer specials and discounts, find out what your competitors are offering and their current pricing. Then, when you have finished gathering all the necessary information about your competitors, analyze it and come up with the best pricing and strategy that will give you a competitive advantage.
Aside from discounts, you can also do a package or bundle discounts. To give you an example, suppose you are a dermatologist. You can bundle your facial products, such as your facial wash, toner, and moisturizer, together and offer it at a lower price. By doing this, you will be able to sell not just one product, but three. But first, before announcing the special offer publicly, make sure to calculate the best-discounted price that will still allow you to make a profit.
Okay, here’s the thing, social media medical marketing ideas is important. Your medical practice needs a social media presence. And if you don’t already have social media accounts set up, it is one of the things you should focus on this summer.
Social media refers to sites and applications that are designed to allow people to share content quickly and efficiently + engage with one another. Businesses use social media to advertise and promote products and services. It is effective in reaching a large audience and can be used as a lead generation tool. In today’s technology-driven age where people can’t go anywhere without their smartphones, having social media accounts can really help your practice. But, it doesn’t stop there. Having a Twitter, Facebook, or Instagram account could be the first step in social media medical marketing ideas. However, you need to do more than that. You actually need to be active on social media.
This summer, make a conscious effort to be more active and engaged on social media. And one way to create engagement is by setting up fun polls or offering exciting contests. Going back to the previous example, suppose you are a dermatologist. If you wanted to use social media to attract more patients, you could start a selfie challenge contest that is open to anyone who uses your facial products. And the winner could receive a free consultation at your practice and a set of your facial products. You could even use a specific hashtag for the contest so that it can easily be found by those who are interested or already searching for a keyword or particular hashtag. Not only would it create a buzz among your current patient base, but it might even encourage others to try your products and services.
Promote services for children.
Kids are out of school during the summer. So it’s the perfect time to highlight the services that your practice provides to children. This is especially applicable to pediatricians, family practices, and other practices that focus on children. You can offer different services that cater to kids at a lower price, such as physical exams or medical tests. It would also be advantageous to your clinic if you focus on addressing chronic health issues such as asthma. Asthma is actually the most common chronic condition among children. And during the summertime, when kids are on break, is a good time to help them take steps to manage their condition.
But, in order to serve the children, you have to get their parents on board first. It is up to them to make decisions about their child’s healthcare. Therefore, establishing a good relationship with parents should be a top priority. Make sure that it is known that you provide the highest quality of care and that the patient experience is very important to you and your practice. This way, the parents won’t be hesitant to entrust their children’s care to you. The good thing about this is that if the parents are satisfied with the services you provided, they will share the positive experience with their family and friends, leading to more patients for your practice.
Provide summer swag.
In case you’re not familiar with the term “swag”, it’s the new, hip 21st-century term that replaced company giveaways. Look, everyone loves free things. So, come up with a few free pieces of swag that you can give away. Yes, it may cost you a little money upfront to order and purchase the swag. However, if you buy in bulk, it won’t cost you too much. Plus, it will be a good investment and help your practice stand out.
Here are some swag ideas that you can consider: if your patients are mainly children, give away fun sunglasses with the logo of your practice on the side. Or you could give away small fans/misters that have the name of your practice on them. And if your practice is located in an area near a beach, such as San Diego, LA or Miami, pass out towels or beach bag totes with your logo and tagline. Just think about it, these are basically walking advertisements of your practice. It sounds like a great investment to me.
These are just a few ways that you can promote your practice this summer. However, if you don’t have the time or expertise to handle the marketing side of your medical practice, finding a good digital marketing agency would be a good idea.
If you’re in the market for a medical marketing agency, consider our company, Website4MD. We are a full-service digital marketing company working exclusively in the healthcare industry. Give us a call and we’ll help you build the right marketing strategy for your specialty and patient base.