If a potential patient visited your website today, would they describe it as confusing, cluttered, and hard to navigate? Or would they say it is well-designed, clean, and user-friendly? Hopefully, they would say the latter.
In today’s digital age, your practice’s website is often a potential patient’s first impression of you and your practice. Oftentimes, a prospective patient already has an opinion about you and your practice based on your website. And one of the keys to making a good first impression lies in the design of your website. That’s why having a well-designed website is so important, but often overlooked. Always remember, your website is an extension of your practice, so make sure that is giving off the right impression.
So, what is considered a good, well-designed website?
What type of website design is best for medical practices?
Where should you start with your own website?
Honestly, if creating websites isn’t something that you are experienced with, it is best to seek professional help. Our previous blog will guide you on how to hire a web design company. So, as a continuation of the first blog centered around website design, this blog contains a few design tips that will help your site look visually appealing.
Top 10 Design Tips for your Medical Website
Don’t be afraid of whitespace
Whitespace (the space between the elements in your design) is not your enemy, remember that. And whitespace doesn’t mean that design is boring or dull, it actually helps to emphasize design. In fact, whitespace is one of the most important aspects of good design. Overall, whitespace makes content easier to read and helps web pages appear less cluttered.
Avoid carousels and sliders
Once upon a time, carousels and rotating sliders were all the rage. Lately, there have been many reports that highlight the problems with carousels and sliders and why they just don’t work well. First, many visitors (think, potential patients) will likely only see the first hero. Also, since the other heroes are less likely to be seen, the CTAs on each of those heroes are less likely to be clicked.
Actually, there seems to be one benefit that sliders provide (we came across this quote online about the benefits of sliders):
“Homepage slideshows are good at keeping people from stabbing each other in conference rooms.” – anonymous
Yikes! Sounds like someone wrote that based on personal experience. Remind us not to be present for that meeting.
Don’t overcomplicate your website’s navigation
Is your website easy to navigate and easy to understand? You’re building a simple website for current and potential patients, not a sudoku puzzle for patients to figure out. It’s really important to make sure your website is easy to navigate by utilizing a navigation menu that is easy to fiddle around.
Get help from a medical web design agency
Selecting a company that creates websites and also understands the healthcare industry is like hitting two birds with one stone. A web design company that has knowledge in healthcare can understand your position in the market, what patients are looking for, and will adhere to healthcare requirements such as HIPAA compliance. As a result, you can rest assured they will create a website that best suits your practice.
Responsive design is a must
It’s 2019, everyone is using their phones for everything. And that ‘everything’ includes visiting the websites of medical practices. So, it’s imperative that your website is mobile-friendly. If it’s not, turn visitors off and lose out on a lot of potential patients.
Even if you have a nicely designed website, it would still be useless if no one can find it. In fact, did you know that 72% of potential patients go online? That means that almost three-fourths of patients looking for a new doctor are searching online. If that doesn’t spark a fire, I don’t know what will. Therefore, you should definitely invest in search engine optimization (SEO) services to ensure that patients can easily look you up online.
Remember, consistency is key
The way you brand yourself is how patients can know you as a person and as a practice. Your brand is what will help patients remember you by when talking to their neighbor down the street. Your logo, your services, the testimonials from other patients, your experiences, how accommodating you are as a doctor, how friendly your staff is; all these fit together like a puzzle that establishes your brand. Once you’ve established both your online presence and your physical reputation, you have to be consistent in order to build long term recognition and loyalty.
Design your website to be attractive and simple
Your website is an extension of your clinic. It’s a place where patients (and potential patients) can find more information and book an appointment. If your website looks outdated, patients might assume that you provide outdated medical care or that you have an outdated facility. Your website should be attractive and simple – less fancy, more interactive with the patients. Your website should always be user-friendly for people of all ages.
Aside from providing vital information and details, you should also include a “contact us” or “book an appointment” button. Your website is a powerful tool that can help you increase your patient volume, so you might as well take advantage of it by utilizing a call to action (CTAs) buttons. Also, be sure to spread out your CTAs. Chartbeat looked at 25 million visits and they found that the majority of engagement happens below the fold of a website. So, while content at the top of your website is visible, it may not be the best (or at least, it shouldn’t be the only place) you post your CTAs.
Use high-res photos
Would you stick around on a site that had low-res images that look like they were taken with a 1999 polaroid? Your credibility will be shot. If you can’t afford to have nice, high-quality images, then potential patients will think that your office, medical instruments, and policies will likely be outdated too. Don’t take that chance.
Hire experienced photographers who can take great pictures of you and your practice that can be incorporated into your website. It will benefit your practice more if you have quality, high-resolution photographs and videos on your site.
Let’s face it, the first impression lasts and people are quick to judge your website. And, if they don’t like what they see, they will leave in a heartbeat. Make them want to stay.
If you want to make a good first impression, there is no doubt that your website should be visually appealing and well designed. However, when creating a beautiful website, it is also important that you create a site that is user-friendly and easy to navigate. Website4MD can help you create a beautiful website that is simple yet enticing to potential customers. If you already have an idea of a perfect website for your medical practice, Website4MD can cater to your specific requests as well.
Start working on your website today with Website4MD’s help. Jump on a call with one of our highly-skilled marketing specialist today!