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What is Google My Business?
If you want your practice to appear in Google maps and in the local pack listings that show up for local searches, create a Google Business account is the answer. This is a free and easy-to-use tool for businesses (including medical practices, clinics, and healthcare facilities) to manage their online presence across Google, including Search and Maps. This will also help the profile of your medical practice stand out and attract more patients.
In today’s modern world, optimizing your business online gives you an edge over other local businesses. So, if you’re just getting started with local SEO, creating a Google business listing is a great place to focus your early efforts.
What are the Benefits of Using Google My Business?
If you are a healthcare provider, there are several benefits of using your Google My Business profile to enhance your online visibility. Below are the top reasons to utilize GMB to put your business on Google and attract more potential patients.
Google is becoming a big part of how users discover products and services in their area. And signing up for a FREE account will get you a page for your business and would put your business in front of many potential customers (and if you are a doctor, many patients).
Make it Easy for Patients to Find You.
When you perform a Google search, the first three listings are typically reserved for Google Adwords advertisements, otherwise known as “paid search”. Next, you’ll typically see a map with three local results highlighted called Local 3-Pack. Having your GMB profile appear in the map results for search terms that are valuable to your business means that you can tap into potential revenue by allowing potential patients to easily find your business.
Better Search Visibility.
Many third-party sites rely on Google for their information, so completing your business profile will increase your chances of getting featured on them. Google will also have more information to categorize your business, so it’s more likely that you’ll show up in relevant local searches.
Shows Useful Information.
Up-to-date information about your local business page such as name, products or services, location, phone number, website, hours of operation and photos or videos will readily be displayed on your Google My Business. That informational consistency is invaluable to make sure patients are contacting you at the right times and getting the right idea of what your business does.
Used as a Communication Channel.
Google My Business also has a feature that allows you to interact or communicate with your potential and existing patients. Furthermore, it offers you another place to promote your promotions and special offers.
Gain Customer Insight.
Google also offers platform analytics data that shows exactly how and when patients are finding your entries. With this data, you’ll be able to figure out where patients are seeing you and where they aren’t seeing you. With that information, you can tweak your campaigns to improve your visibility further or cater to a specific target audience.
Posting on a Regular Basis.
You can post almost anything. For example, your posts might pertain to limited-time offers, promotions or articles that attract new patients. Think of it as a free advertising opportunity that you can tweak to improve your bottom line or reputation.
Website Traffic and Audience Tracking.
One of the biggest challenges local businesses face is keeping a steady supply of foot traffic filtering through their doors. While there’s no way to completely avoid the ups and downs throughout the year, having a GMB listing can greatly help boost your numbers across the board.
A Google study shows that businesses are as much as 70% more likely to attract location visits from browsing potentials.
Reviews of your practice are a crucial component of your SEO strategy. Most potential customers are going to leave reviews and other potential customers will decide whether to buy or not based on what people are saying with your business. With a Google My Business account, you’ll have the ability to turn all your Google reviews into a two-way conversation.
A word of advice: It is important for you to encourage patients to leave reviews. You can do this by sending a feedback request email with a link to your Google My Business page. If you happen to receive a bad review, it is important that you don’t panic and respond in a professional manner. If you get a positive review, thank your patients for taking the time to share their comments.
By simply logging into the dashboard of GMB, you’ll find all the best Google tools ready for you to use. Google looks to harness the power of its tools suite to attract more to your business.
How Do I Create a Google Business Account?
Below are the steps how to create a free Google My Business listing:
- Step 1: Log into the Google Account you want to be associated with your business (or create a Google Business Account if you don’t already have one).
- Step 2: Sign in to Google My Business and select “Start now” or “Add location” in the top right-hand corner.
- Step 3: Enter your business name.
- Step 4: Enter your business address.
- Step 5: Choose your business category. Try to choose the most accurate category possible. With this, you’re essentially telling Google which type of customers should see your business listing.
- Step 6: Add your business phone number or website.
- Step 7: Choose a verification option. If you’re not ready to verify your business yet, click “Try a different method” → “Later”. There are several ways to verify your GMB listing, that includes by postcard, by phone, by email, instant verification, and bulk verification.
How to get more out of your GMB listing?
Google is always looking at the engagement searchers and you, as the owner, are having with your Google My Business listing. Having more interaction means better chances of ranking higher in the search result and organic rankings in general. That means you need to keep optimizing your Google My Business listing.
Signing up is free and it only takes a few minutes. And if you’re planning to invest your search visibility in any way, I encourage you to explore it. And if you want a hassle-free of creating/updating your GMB profile and adding citations out of your hands, Website4MD helps you create an optimized listing and improve your SEO ranking.