patient experience week

How to Celebrate Patient Experience Week During COVID-19 Crisis

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Hooray, for the National Patient Experience Week is coming your way! It is the time of the year again where medical practices celebrate the hard work and efforts of our healthcare professionals. Patient Experience Week is a week-long celebration for all people working in the medical field. Whether you are a nurse, family doctor, or a specialist, as long as you are working in the healthcare industry, you are being celebrated in that momentous event. Patient Experience Week is dedicated to all healthcare professionals who put time and effort into giving the best quality care in treating patients. This event is celebrated in the last week of April. 

You may have a lot of questions in your mind regarding this celebration. How did it start? Who initiated it? What is the core importance of celebrating this event? We’ll answer your questions as we go along this blog. 


History of the National Patient Experience Week

The celebration for the Patient Experience Week was started by the Beryl Institute. It is an organization that has worked to establish a global community of practice on improving patient experience. It also aims to elevate the knowledge of the human experience of healthcare. Patient Experience Week is celebrated by healthcare professionals across different specialties to help them be more inspired and motivated to work hard everyday. 

The Beryl Institute defines the patient experience as the sum of all interactions shaped by an organization’s culture that influence patient perceptions across the continuum of care. One of the important elements in providing quality care service is the patient experience. In the healthcare setting, the experience does not end. It starts before your patient can even go through your front door. At the end of the day, it all boils down to the perception of the end-user, which is the patient. 


Why is Celebrating Patient Experience Week Important? 

Understanding how critical it is to provide the best patient experience is the key to the survival and success of your medical practice or healthcare organization. The patient experience starts the moment they communicate to you, may it be through a text message, phone call, interaction in social media sites, or even submission of a form on your website. You need to ensure that they have the best experience even after they get out of your medical practice. This is important in keeping your patients happy and satisfied with your service. 

One thing that you need to remember as a healthcare professional, it is critical that you build a  good rapport with your patients. Having a good relationship will help build patient loyalty and retain patients. And keeping loyal patients in this competitive industry will ensure that your medical practice has a chance of surviving. So, how is this connected to the Patient Experience Week? 

We have been reiterating that the week-long celebration is to honor the hard work of our healthcare professionals. It is to celebrate their commitment and contribution to bringing the quality care each patient deserves. The Patient Experience Week aims to bring all the healthcare professionals and organizations from all across the nation to celebrate this event. 


Why Should you Celebrate Patient Experience Week? 

Creating a harmonious relationship with your patients can go a long way in building patient loyalty and improving patient retention. Here are some of the reasons why you should celebrate Patient Experience Week

  • Improve healthcare outcomes.

Having a positive and safe healthcare environment for your patients and their families can reduce the anxiety, stress, and other emotions they might feel. This will help your patients in their healing process. 

  • Better patient engagement. 

What do you have to do to keep your patients informed and interested in your products and services? You engaged them. If you have good patient engagement, it is something that should be shared and celebrated during the Patient Experience Week! However, if your patient needs improvement, take this opportunity to improve your patient engagement. I’m sure you can think of ways to fully engage your patients. Brainstorm with your team on how to improve patient engagement. If you can’t come up with creative and effective ways, you can also search for tips and advice from the Web. Use the week to interact with different people across the nation. 

  • Improve patient satisfaction.

With the fierce competition in the healthcare industry especially in these times, ensuring patient satisfaction will help your medical practice survive during this pandemic. Your patients can easily be taken from you if you will not be careful. Use the Patient Experience Week to inform your patients that you only do not care about them but you also appreciate the efforts of your medical staff. You will also be able to showcase to your patients how fun and amazing your medical practice is. 

  • Create a united team. 

In every organization, having a great team is extremely beneficial. In the healthcare industry, having a great team of medical staff will be advantageous in providing quality care to patients. When your medical team gets along well with each other, this will result in a strong foundation between them. Patient Experience Week can increase staff morale and improve communication among healthcare professionals. Celebrate the week by showing your gratitude and appreciation to your medical staff. 


Celebrate Patient Experience Week During the Pandemic 

If you want to keep your patients while showing appreciation to your medical staff, then celebrating the Patient Experience Week is one thing you should do. However, with the recent development regarding the coronavirus pandemic, you may have to think of other ways to celebrate Patient Experience Week. Here are some ways on how to celebrate this momentous event: 

  • Send a gift or a care package to your medical staff’s homes.

In these difficult times, going to work and risking your life for  your patients may be one of the hardest yet satisfying feelings in the world. It is important to let your medical staff know that what they’re doing is making a huge difference in the community. One way of showing your appreciation to their dedication at work is by sending them gifts or care packages.  This way, they’ll be able to feel that you care about them. 

  • Give awards or recognition to medical staff.

This pandemic should not stop you from recognizing your medical staff’s hard work. They are the ones who are in the forefront of medical care. They are not just trying to treat their patients but they themselves are fighting for their lives. You need to show them that their work is important. In the upcoming Patient Experience Week, say thank you and encourage them to be productive and innovative. This will make them feel good and appreciated.

  • Make a social media and website recognition platform.

During these challenging times, doing online activities and transactions are highly encouraged by authorities to limit physical contact with other people. Why not take advantage of this in celebrating Patient Experience Week? After all, who doesn’t like the Internet? You can have website announcements, emails and social media to reach different kinds of audiences. You can show your gratitude by dedicating an announcement or post to your special team. Most people appreciate being appreciated, and one of the best ways to show them they’re doing a great job is to recognize them on social media.


Final Thoughts 

Because of the pandemic, everyone is worried about their health and safety and I’m sure that your medical staff as well. However, celebrating Patient Experience Week may take their minds off their worries for a short while. If you are looking for a company that can help your medical practice improve your patient experience, Website4MD can help you. Website4MD helps build digital experiences for healthcare brands that drive measurable results. If you want to learn more just give us a call!