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We all know Digital Marketing will dominate the medical practices fields in the future. Well, Over a decade ago, the traditional way of marketing included placing ads in newspapers, creating a TV commercial, or running an ad on the radio. But in today’s digital age, that’s no longer the best way to reach consumers (in your case, patients). So, if you are a medical practice looking to attract new patients and stay ahead of your competition, you need to expand your reach by implementing a digital marketing strategy. I’m not saying that you should completely abandon the more traditional marketing tactics. This is true especially if you’ve gotten a great response from that kind of marketing. But combining traditional marketing with digital marketing may be the best way to drive more patients to your clinic.
Nowadays, healthcare providers are starting to believe in the power of digital marketing. Physicians are now warming up to the idea of setting up a website, advertising on social media and doing other digital tactics to promote their services. However, despite these efforts, many medical practices still fail at digital marketing and it’s important for you to understand why. Here are some of the top reasons medical practices are not successful at digital marketing:
Not having a digital marketing plan
Medical practices often engage in various marketing activities – however, most times they don’t actually have a digital marketing strategy in place. According to a report published in 2017, 49 percent of businesses are doing digital marketing but have no defined strategy. It’s shocking that many organizations are investing in digital marketing and yet they don’t have an integrated and thought out plan. This is the reason why some healthcare organizations haven’t been able to reach new patients. Even though it is important to have a digital marketing strategy, it is more critical to integrate it with your existing marketing plan (if you have one) – it will be more efficient and effective this way.
Having a slow and outdated website.
Even though it is evident that people nowadays are becoming more and more active online, there are still healthcare providers who are hesitant to invest more in their digital marketing strategy. However, when it comes to digital marketing, one element that you should without a doubt have – and that element is a website. Your website is your organization’s most important marketing tool. It provides your current and potential patients with information about your services, location, plus so much more. Did you know that 48 percent of people cited that a website design is the number one factor in deciding the credibility of a business? Furthermore, did you know that 50 percent of all users expect that a website will load in two seconds or less? If that doesn’t happen, visitors will leave your site. Imagine if you have a website that has an outdated design and a slow loading speed. Most likely you would lose out on potential patients and give your competitors the opportunity to steal them away.
Not paying attention to your online reputation.
Today, there are more than 4.4 billion internet users in the world. Also, the U.S. is one of the countries that is the most active online. This is the reason why the Internet is a good platform to promote products and services in the United States. There are billions of users online. But, it is also easy for your practice to fall victim to bad online reviews or a bad reputation. And one negative comment or online review could definitely hurt your practice more than you think.
You have to understand that you are in constant competition with other practices when it comes to attracting patients online. Truth be told, this makes it more difficult to differentiate yourself from other practices. You have to focus your attention on the comments online as it would be advantageous for your practice.
In addition, 72 percent of patients report using online reviews as the very first step to finding a new doctor. And potential patients don’t want to entrust their health and well-being to a practice that has negative reviews online or a bad online reputation. If you want to stand out, you need to start caring about your online reputation.
Not utilizing email marketing.
Medical practices today have several ways to connect with their patients. They can communicate with them through texts, calls, or even social media. But one formal way of communicating with your patients is through email. It’s one of the oldest and most popular forms of communication throughout the years. It is even predicted that the number of people who are using email will grow. According to McKinsey, email is 40 times more effective than Facebook and Twitter combined when it comes to attracting potential patients. This means that utilizing email marketing as part of your overall strategy will greatly help your patients gain more awareness. It will also help your practice convert more qualified leads. To give you a quick overview on what email marketing is, it is the use of emails to promote products and services. Many medical practices also use it to develop relationships with potential patients. It also keeps the current patients informed on what’s new at your practice. Email marketing is a highly effective and inexpensive way for medical practices to reach patients.
Not having experienced marketers on your team.
Marketing is not easy and requires an investment of one’s time. And as healthcare professionals, your top priority is to take care of your patients. That task alone occupies most of your time. So it’s no surprise that you don’t have the time to focus your attention on your digital marketing efforts. Therefore, maybe it’s time to partner with a third party organization who has a team of experienced marketing experts that can help you plan and manage your digital marketing strategy— a team who provide services that are specific to the needs of your practice and who are quality-oriented, innovative, and keenly strategic.
If you are looking for an organization who has an experienced team of marketing experts, then look no further—Website4MD can help you. We are a full-service web development agency working exclusively in the healthcare industry. Schedule a meeting with us and let help you build and enhance your practice’s digital marketing strategy!