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The digital age has made communication very easy for all of us. Today, we can now easily call our friends if we want to hang out. We can text our parents to let them know where we are. Furthermore, we can now send a message in group chats to inform our relatives about the family reunion that’s going to happen in summer. Pretty convenient, right? This is also true in healthcare marketing. Today, medical practices have numerous ways to connect with their patients. They employ different marketing strategies to communicate their products and services. Because of the fierce competition in the healthcare industry, medical practices are getting innovative as to how they can attract potential patients.
The Use of Social Media Marketing in the Healthcare Industry
Nowadays, it is not enough that you are only utilizing traditional marketing. Sending out flyers, printing brochures, and advertising in newspapers may not be enough anymore. That is the reason why doctors and other medical practitioners are taking advantage of digital marketing. There are a number of ways medical practices can use digital marketing to benefit their marketing efforts. One important discipline in digital marketing that healthcare organizations should pay attention to is social media marketing.
According to Buffer, social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing quality content on your social media accounts, listening to and engaging your followers, and running social media advertisements.
So what are the social networking sites you can utilize to improve your patient retention?
Prominent Social Media Marketing Platforms
Whether you are a seasoned digital marketer or a marketer that is still new to the social media marketing world, it’s helpful to know the most popular social networking sites today. This will enable you to maximize your resources, engage with the right people, and achieve your digital marketing goals. Here are some of the prominent social media marketing platforms that you can utilize today:
Facebook continues to be the reigning champ in all social media sites with more than 2 billion active users. This is almost a third of the world’s population. If you are looking for statistics that would prove how important it is to incorporate Facebook into your digital marketing strategy, this is it. For the past years, Facebook has been more than just a meeting place for friends. Undoubtedly, it has become a venue for businesses to market products and services. There’s no simply any other social media platform that could offer this kind of reach to people.
YouTube is a video-sharing platform where users watch a billion hours of videos every day. According to Google Think, approximately 1 in 8 patients use online video to research hospitals, health insurance, and health information. Additionally, YouTube traffic to hospital and clinic websites alone increases to 119% year-to-year. As the number of patients looking for health information grows, healthcare marketers should create content that points consumers in the right direction and what perfect way to accomplish it than to use videos.
Instagram is a photo and video sharing social media app that allows users to share a wide range of content. This includes photos, videos, stories, and live videos. Aside from being a platform where family and friends can share photos, Instagram can be a powerful platform for healthcare professionals. Instagram has over 1 billion monthly active users, and the users continue to grow more and more by the day. This is an opportunity for medical practices to market their services to a more targeted and interested audience without spending too much money on advertising.
Twitter is a social media platform for news, entertainment, sports, politics, and more. It is more focused on real-time short messaging and information that works on multiple devices. With more than 300 million active users, without a doubt, Twitter can be a powerful tool for your medical practice. You can use Twitter to drive lots of traffic to your website and improve awareness of your target audience.
How Can Social Media Marketing Improve Your Patient Retention?
It’s a simple fact that your medical practice needs a social media presence. Whether it’s for brand promotion or driving website traffic, social media platforms help you connect with your patients, increase awareness, and boost your leads. It is a highly effective and inexpensive way for medical practices to reach potential and current patients.
It is important to highlight that communication is critical in a physician-patient relationship. Without it, quality care may not be achieved. This is where social media platforms come in. It can help you maintain communication with your existing patients as physicians can just immediately inform patients about their new services. Additionally, it helps increase patient engagement as healthcare practitioners can inform their patients about upcoming events by posting it on your social media account. Your posts can also help position your medical practice as a reliable source for health information. Furthermore, it has also been proven that using social media marketing will help your practice gain a competitive advantage over your competitors who stick to traditional marketing.
There are a lot of reasons why you should incorporate social media marketing in your strategy to improve patient retention. However, with all the patients coming into your office, you may not have the time to do social media marketing. Website4MD can help you with that. We can help you inform your patients about your services by creating social media content that would help improve communication with your patients. Interested in learning more? Hop on a call with one of our marketing specialists.