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In this technology-driven era, an effective marketing strategy can help medical practices and other healthcare organizations succeed in their respective fields. Passing out flyers, sponsoring events, or utilizing word-of-mouth marketing may not be enough anymore to drive awareness of your practice. There’s nothing wrong with employing traditional methods in marketing your clinic, however, it would be beneficial and advantageous if you pair it with new forms of marketing strategies.
Gone are the days when patients have to flip through the thick Yellow Pages just to find a doctor in the area. Because of the advent of the internet, looking for a physician is quicker, easier, and a lot more convenient. With just a few clicks, you can now obtain necessary information about a doctor or medical practice. This is the reason why today, one of the best and most effective ways to reach your target market and build a loyal following is through digital marketing. It encompasses different disciplines such as Search Engine Optimization (SEO), social media, content marketing, and more.
In this technological age, how can you utilize digital marketing to help grow your practice?
Quick Recap About Digital Marketing
Change is constant and this is especially true when it comes to marketing. There are always new trends, technology, or strategy that would dominate the marketing industry. Because of that, medical practices need to keep up with new developments to make sure that they are developing effective marketing tactics.
According to Hubspot, digital marketing includes all marketing efforts that use an electronic device or the Internet. The act of promoting your services on Facebook or emailing your patients about your promo or discounts is already digital marketing. Anything that involves achieving marketing goals using digital technologies and media is already digital marketing.
3 Digital Marketing Trends for 2020
Today, patients are demanding better health services from their physicians. As a result, many options have opened to satisfy patient needs. The increase in better quality services led to fierce competition in the healthcare industry. If you don’t adopt the latest marketing techniques, then the probability of growth for your practice would be low. With a new decade comes a new set of healthcare marketing trends that practices and other organizations need to utilize. Here are some of the digital marketing trends this year:
Digital Video Consumption Would Increase.
It is undeniable that a video catches your attention first when you visit a website. Let’s be honest, we would rather watch a video than read long paragraphs of texts. According to Hubspot, more than 50% of consumers prefer video content over other forms of content such as emails, social media, and blogs. This means that video marketing is highly effective in appealing to your target market and converting them. Furthermore, in a study conducted by Animoto in 2017, 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision. That is quite huge! If your goal is to attract more patients, then you should add video marketing in your strategy this year.
Content marketing will not just be about blogs.
Healthcare blogging has helped many practices gain recognition in the medical field and so many people think that content marketing is just limited to the blogs you publish on your website. However, marketers would tell you otherwise. The information you publish on your website or the newsletter you send to your patients is already content marketing. If healthcare providers want to attract more patients, they need to create relevant, valuable, and high-quality content across all marketing channels. Whether your content is published on your website or in your practice’s Facebook page, you need to spend extra time to craft content that would be relevant to your target audience.
You must be asking as to why content marketing is important. Well, the answer is plain and simple: Content marketing is your ticket in appearing on the first page in Google’s search results. More people will likely click your website when you appear on the first page and the chances that you will be chosen as a healthcare provider by potential patients will also be higher.
More patients will rely more on information found on social media.
Nowadays, social media is one of the most powerful platforms when it comes to providing information. According to Oberlo, about 90.4% of millennials, 48.2% of baby boomers, and 77.5% of Gen Xers use social media platforms. It is predicted that this year, more people will engage in social networking sites and look for health information on prominent social media platforms such as Facebook, Instagram, and Twitter. Doctors are also expected to use social media to communicate with potential patients. Healthcare providers from different specialties should consider using social media as a medium not only to provide information but also to create a virtual community where patients can ask for help and doctors can provide solutions to their health problems.
The healthcare industry is rapidly changing and in order for your medical practice to not get behind, you need to adapt to these changes. To ensure success, you need to employ digital marketing trends and strategies that would help you connect with your potential patients. If you are looking for a digital marketing company to help you achieve your marketing goals, then Website4MD can help you. We are a full-service web development agency working exclusively in the healthcare industry. We combine years of healthcare industry expertise with objective-based strategy and stimulating creativity to build upon your brand so that it stands out, delivers, and grows. Schedule a meeting with us so we can discuss how we can reach your target audience and choose you as a healthcare provider.