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An effective marketing strategy can help your business get the attention it deserves. There are a lot of ways to market your medical practice. You can pass out flyers, sponsor events, or utilize word-of-mouth marketing. But in this high-tech era, one of the most effective ways to reach your target audience and build a loyal following is through digital marketing. And ever since it was established, there has been a dramatic shift in the digital marketing scene which encompasses SEO, social media, content marketing, and more.
So, in this technological age, how can you leverage digital marketing to grow your practice?
Defining Digital Marketing
Technology is continuously evolving, and medical practices need to keep up with the latest trends to make sure that they are developing successful marketing tactics. An one marketing approach that has been dominating the world is digital marketing.
According to Hubspot, digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Essentially, it focuses on achieving marketing objectives through applying digital technologies and media. It also includes managing different forms of a company’s online presence such as company websites, mobile apps, and social media company pages.
Now, you might be wondering why you should utilize digital marketing. Here’s why – some of the benefits include:
- Lower cost – A properly planned and effective digital marketing campaign can reach the right people at a much lower cost than using traditional marketing methods.
- Reach a larger audience – Online is the best medium to connect with your patients. Since digital marketing takes place online, it is accessible to a larger, global audience.
- Flexibility & adaptability – Your patients are more interested in a personalized and customized journey for satisfying their needs. Digital marketing enables you to use the preferences and interests of an individual client to send them a unique marketing message.
- Measurable results – Digital marketing offers measurable results. Should you opt for digital marketing strategies, you can get reliable and solid reports with numbers that tell you how many people checked your email or even clicked on a specific link.
- Increase conversion rate – With the use of digital marketing, your patients can simply click the product or the service that they like on your website from the comfort of their home. This is more convenient and hassle-free.
How To Grow Your Practice With Digital Marketing
Marketing has always been about connecting your products and services with the right people. Today, that means you need to meet them where they are always spending time: the Internet. What does this mean for your medical practice? It is now easier for you to market your offerings and services to the public. If you don’t know how to start, we’ve compiled 5 tips to help your medical practice grow and thrive in 2019:
- Encourage online reviews to improve your online reputation.
When people typically look for a new healthcare provider, they ask their family and friends for suggestions and recommendations. However, that was before. Nowadays, people go directly online to gather information. They just go straight to credible online review platforms such as Google Reviews, Healthgrades and Yelp. Because of this, it is important that your patients are satisfied with your services so that their satisfaction will be reflected in the reviews that they post. The more positive your online reviews are, the higher the chances you’ll be able to get more patients.
- Focus more on creating valuable content.
Every piece of information that is published online, whether it may involve a video or a blog post, contributes to the online presence of your website. Content marketing is an excellent way to introduce your practice and the services you offer. By producing valuable, relevant and informative content, you can increase the number of your online visitors. Furthermore, Google will always prefer high-quality content, which improves your website’s chances of being ranked better.
- Optimize your website to be mobile-friendly.
A 2018 Pew Research Center revealed that 77 percent of Americans own smartphones. This means that these devices make it easier for people to access information online. Making sure that your website is mobile-friendly helps you attract clients in your community. In addition, mobile-friendliness is a factor that Google uses in ranking websites.
- Use social media marketing.
Social media marketing is a powerful way for your medical practice to reach potential patients.It helps get the word out about your practice and reach a larger audience. With billions of people using Facebook, Instagram, Twitter and other forms of social media, it is a great way to connect with your existing patients and your potential patients.
- Utilize search engine optimization (SEO).
One simple way to improve your digital marketing journey is with the help of SEO; it is known to give your medical practice a high ROI when used effectively. SEO helps your practice gain higher visibility and more exposure. Therefore, it is safe to say that SEO is good for the promotion of your website. It also improves your search engine rankings. Once your website ranking increases, there is a higher chance of more traffic being diverted to your web pages. The more people who visit your website, the more likely that you’ll be able to convert them to new patients.
The Wrap Up
The digital age is about connecting to people and making transactions easier and more convenient. This is the reason why digital marketing has been helpful and beneficial in promoting products and services for the past years. By utilizing digital marketing, you are opening more opportunities to direct more patients to your practice.
By working with an established digital marketing team, you are one step ahead of your competition. This is where Website4MD come in. Whether your practice, clinic or healthcare company needs to drive awareness, patient acquisition or retention, Website4MD can craft full marketing campaigns customized for your success. By integrating a blend of web design, content marketing, SEO, digital ads, email, and traditional media—we’ll create an online and offline conversation that increases patient engagement, builds loyalty, and delivers results. Contact us today and let’s get started!