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Many medical practices use email to communicate with patients. Not only is it convenient, but it is also more powerful compared to other communication channels. In fact, according to McKinsey, email is 40 times more effective than Facebook and Twitter combined when it comes to helping your practice attract more new patients. In addition to that, email is the primary source for lead generation for marketers. That’s how powerful emails are!
Clearly, emails are very important to any healthcare organization. And because we care about your medical practice, we compiled five essential emails that you should be sending out to retain and acquire new patients (as well as increase your revenue):
A newsletter is a cost-effective marketing tool for developing constant communication with patients and prospects. Sending out a regular newsletter via email keeps your practice’s name in front of your patients’ minds. The healthcare industry today is more competitive than ever. Therefore, you need to maintain contact and a good relationship with your patients in order for you to retain your patients. Additionally, newsletters enable you to keep your patients in the loop about the developments of your clinic. You can keep your audience informed on topics such as new products or services, the discounts you offer, or your clinic’s participation in seminars or conferences. By keeping your patients updated, you’re showing them that your practice is innovative and a well-managed healthcare provider.By keeping your patients updated, you’re showing them that your practice is innovative and a well-managed healthcare provider. Click To Tweet
You can also use newsletter emails (or e-newsletters) to demonstrate your practice’s capabilities. Publishing articles stating your opinions on the technological breakthroughs and innovation in the medical field or even reviewing recent researches in the healthcare industry indicates that your practice has a good understanding of the challenges and opportunities facing your patients.
- Patient Satisfaction Surveys
Patients’ perception of the quality of care they receive from their healthcare provider is important. It provides valuable information to practitioners and medical staff on how to improve their services and patient experience. One method for collecting information about patient experiences is through the use of patient satisfaction surveys. Over the past 20 years, patient satisfaction surveys have gained increasing attention. This is because they help to identify gaps and develop an effective action plan to improve the quality of care patients receive from healthcare organizations.
Sending outpatient satisfaction surveys will allow you to learn whether or not you are meeting the expectations of your patients. In addition, it helps you discover the areas you need to improve on—from accessibility and communication to quality and overall impressions. Basically, patient satisfaction surveys will help you compete with other healthcare providers, retain patients, and most importantly, improve quality of care.Patient satisfaction surveys will help you compete with other healthcare providers, retain patients, and most importantly, improve quality of care. Click To Tweet
- Welcome Emails for New Patients
When you acquire new patients, it is critical that you welcome them. One way of doing so is by sending them a welcome email. It is one of the most important messages that you should be sent to your new patients. Do you know why? Not only does it provide a warm welcome, but it also sets the tone for future communication with your patient. In addition, sending out welcome emails makes a great first impression on your patients. It lets them know that you care and value them.
It’s important to note that you can add useful information about your medical practice and the services that you offer in your welcome email. It helps your patients have a better idea of what kind of support you can give them. And this will ensure that you a long lasting relationship with your new patients.
- Promotional Emails
According to SendPulse, a promotional email is a commercial broadcast which usually offers incentives to drive sales and revenue. The main goal of sending promotional emails is to convince your target audience to make a purchase or acquire a service. Common email promotions include discounts on some of the products or services you offer or access to exclusive content.
When creating a promotional email, make sure that your promotions are only offered in a limited time – that way, the recipient will feel the need to take immediate action. Lastly, don’t forget to include a call-to-action button in your email. This is to make it more convenient for your patient to take action if they want the promotion you are offering.
- Patient Appointment Reminders
If you run your own practice, you know how frustrating it is to have missed appointments. Missed and canceled appoints waste your time and also hurt your revenue. That is why it is very important that your practice sends patient appointment reminders. When new patients schedule an appointment with you, as the appointment date approaches, it is critical that you remind them about their appointment. Sending out a reminder will help to ensure that they don’t forget about their appointment. The same is true for patients who have a follow-up appointment.
The use of electronic devices has become the norm for most of our communication today. It makes them an important component of reaching patients in an increasingly competitive healthcare environment. Medical practices that effectively communicate with their patients through emails have advantages in the industry and improved patient compliance. The bottom line is, sending an appointment reminder will help reduce your no-show rates and improve your patient outcomes.Sending an appointment reminder will help reduce your no-show rates and improve your patient outcomes. Click To Tweet
The Wrap Up
There are a lot of people who believe that email is dead – those people couldn’t be more wrong! Email is here to stay. And using email marketing as a tool to generate leads, interact with patients, and improve patient experience can help your practice out tremendously. But sometimes, creating emails for patients can be a time-consuming process – which is why Website4MD is here for you! We are a full-service web development agency working exclusively in the healthcare industry. Our services are specific to the needs of healthcare companies and practices. We can help you create emails that are engaging, informative, and relevant and help you stay ahead of your competition. Schedule a meeting with us and let us help your practice grow!