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When you talk about brands, it is not just about the clothes you wear or the food you eat. Nowadays, branding is also an important concept for physicians and medical practices. It is essential for them to establish their own brands and differentiate themselves from the rest of the pack. Branding is one way to do that.
A doctor’s or a medical practice brand reflects how he gives his service to his patients. This helps build a strong patient-doctor relationship. And in today’s competitive environment, it is important to create a strong bond with your patient in order to build a lifelong commitment and loyalty. So how will you incorporate branding into your medical practice? Do it through your website.
Importance of Website Branding
Today, most patients search for health information online. And there are even some patients who are in need of a healthcare provider. You can be that physician who can provide them with services. However, even if a lot of people will recommend your practice but they can’t find you on the Internet, it could be a huge deal-breaker. And even if they find you online, however, your website is just like any medical website out there, they would likely not acquire your services.
8 Website Branding Tips to Improve Your Medical Practice
So today, we’re going to give you 8 tips that can greatly help you improve your medical practice’s website branding.
#1 Decide on what image you want your patients to see.
The first step in creating your brand is to decide what kind of image you want your patients to associate when they think of your medical practice. Note that a brand is not just the products and services you offer. It should also reflect what kind of relationship you want to establish with your patients. If you think your practice already has a good reputation, then you have to continue with how you provide services to patients. If not, then you need to rethink your strategy and devise ways so that your reputation will change.
#2 Have a memorable logo and color scheme.
Creating an eye-catching logo is an important part of the branding process. Design a logo that will easily relate to your medical practice. Keep in mind that it should be unique enough to stay in your patient’s minds. Incorporate this logo on your website branding so that anyone can see it. Also, put your logo in everything that is concerned with your medical practice such as in your newsletter, brochures, and other marketing collaterals.
#3 Choose the right photos and imagery.
You need to choose the right photo and images on the different pages of your website. This should be in line with the image you want your practice to portray. Select and fine-tune images that patients can identify with. It is better to use photos that were shot in the office to make the most impact and would resonate more with patients.
#4 Describe what your website is all about.
Think of the best description of your medical practice. Make sure that you fully explain what your medical practice offers and at the same time would help you differentiate your practice from the others. It should be something simple so that your potential patients can easily search you online. This might even help you be on the first page in prominent search engines.
#5 Make your website patient-friendly.
A website is more than just design. One of the main purposes of having a website aside from providing health information is for your patient to realize that they need your service. However, they may not get to that point if they have a hard time navigating your website. Make sure that your website is user friendly and will help you convert more patients.
#6 Include patient reviews in your website.
Asking for your patients feedback has its own pros and cons. However, if you have to clearly establish your own brand, then you need to know where you are heading or if you are heading to the right direction. Getting honest feedback from your patients can help you make necessary changes for you to be in the right direction. You can do this by creating a suggestion box in your website wherein your patients can post their opinions about your practice.
#7 Your website needs to be updated once in a while.
Most of the popular brands you hear today are those that have evolved through time. You should also do the same. Every couple of years, the things that are related to your medical practice have to be refreshed and retouched. I’m not just talking about your website design but also the information you provide. This will give your brand a fresh look that will indicate that you are updated.
#8 Offer an online appointment booking system.
You want to be different from others? You can do that by offering an online appointment booking system. It is important to remember that a lot of practices do not have this feature yet. This will work in your favor if you can provide this to patients. It would be practical for visitors to be able to book an appointment at your practice on your website. Convenient, right?
Today, patients have been given a lot of options when it comes to choosing a medical practice. Establishing a strong brand can help your practice not only stand out amongst competitors, but it would also help establish a patient-doctor relationship to prospective patients. This will help match their expectations and your capabilities, which will improve patient satisfaction and their overall experience.
If you need help with rebranding your website to attract more patients, then we can help you. Website4MD is a full-service web development agency working exclusively in the healthcare industry. We combine years of healthcare industry expertise with objective-based strategy and stimulating creativity to build upon your brand so that it stands out, delivers, and grows. Schedule a meeting with us so we can discuss the improvements we can do on your website.