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Remember the days when parents asked other people to recommend a doctor? Or when they had to search the city to find a clinic that would provide them with the best care for their children? That is now slowly changing. With the technology that we have today, it is now easier for patients to contact and choose a healthcare provider to tend to their needs. They can just simply go online and search. Because of that, competition has become a lot fiercer in the healthcare industry. Honestly speaking, if your pediatric practice isn’t getting any new patients, then your digital marketing efforts may not be enough.
If you’re a pediatrician, here is a list of the things you can do to improve your digital marketing:
Online Business Listings
If you’re still new to the digital marketing, then you need to utilize an important tool like online business listing distribution. You might be wondering what a business listing is. It is a website which lists businesses in the same category. Businesses can be categorized by niche, location, activity or size. If you’re still new in town and want to promote your practice, then you might want to try using local online business listings. As we’ve already established in our previous post, most people search for products and services first before purchasing them. If a patient is looking for a particular treatment or procedure, the first thing they will likely do is pull out their mobile phone, laptop, tablet or any other mobile device and search. And sometimes, they look for information on online business listings.
Advertising your practice locally through business listings sites is huge when it comes to brand awareness. The more accessible you are online, the more likely people are to utilize the services you offer. If people can’t track you down or find you online, then you can’t expect them to know what you’re offering. Some of the prominent business listing sites include Facebook, Google My Business, Yelp, Bing Place and Yahoo! Local.
Most practices neglect the importance of online reviews. But it is actually very important to have positive online reviews because Google uses your online reputation to help with the ranking of your website. This is especially critical because you deal with the health and well-being of children and young adults. Having a positive online reputation will tell your patients how prominent your practice is in your area. This can improve your credibility and raise awareness. The more positive reviews you have, the higher probability that your practice’s local rankings will improve.
The success of your website is determined by the content that you have. Every content update that you make has a great impact on the interaction between your visitors, current patients and the prominent search engines such as Google and Bing. One to up your content game is by starting a blog. If you offer fresh content to your audience, your practice will be the first thing that they will think of should they need your services in the future. Publishing or updating blog posts and articles on your website can attract more visitors and drive traffic to your site. Just think about it – if you’re blogging about how to treat a kid’s ear infection or the best way to help a child get over a code, that will bring a great amount of traffic to your site.
Start a Patient Referral Program
There are a lot of ways for new patients to find out about your practice. One way is through a patient referral program. It is a marketing system designed for healthcare providers to help them acquire more patients. Referrals and word-of-mouth are the strongest types of marketing that an organization can have. They are largely driven by loyalty and patient satisfaction which means that you will get the highest quality patients from these sources.
Since you are mostly dealing with infants and children, you need to establish a strong and favorable relationship with parents and guardians. Make sure that your patients are happy with your services so that they will refer you to their family and friends. You can motivate your existing patients to refer your practice to other people by providing gratuities in the form of gift cards, discounts off future service or other fun freebies. If you don’t have a patient referral program in place, now is the time to begin one. However, make sure to identify any applicable state laws or provider ethics that dictate whether you can offer gift cards or other incentives to referring patients, or if it would be better to just stick with discounts for the referred patient.
Share Posts and Updates on Social Media
People nowadays communicate through social media. I’m sure that if you ask a random person if the words Facebook, Twitter, and Instagram ring a bell, that person would likely say yes. Because of social media’s prevalence in this generation, it has become an effective channel to promote products and services.
Social media marketing is a powerful way for your pediatric practice to reach potential patients. With billions of people currently using social networking sites, connecting with your existing and potential patients is now easier than ever. The good thing about using social media as a marketing channel is that you don’t have to shell out money to get started. Creating a Facebook page for your clinic doesn’t require so much effort. Some of the posts or updates you can share on your social media accounts could include events, videos about the treatments you offer, and the blog posts on your website (if you already have one).
Create an Email Newsletter
Medical practices use a variety of marketing strategies to communicate their services to patients. Long gone are the days where marketers would only utilize traditional marketing. Now, medical practices are utilizing other forms of marketing such as online/digital marketing. And one of the top ways to reach patients online is by sending newsletter emails. It is an effective way to inform patients about the latest news, tips, or updates about your practice.
If you already have a strong following or large email list, you can send newsletter emails to your subscribers. It is a way to keep people in your website connected and informed on what’s new and what’s going on at your practice. You just have to make sure that your newsletter email is visually appealing and not too lengthy. As a pediatric practice, some things you could include in your newsletter could be fun tips such as how to get toddlers to take their vitamins or brush their teeth. You could include links to your most popular blog posts or share announcements about fun events that your practice is hosting. You can have fun with it and still be informative.
There are a lot of highly effective and inexpensive way for pediatricians to reach patients. And in this digital age, connecting to potential and existing patients is now easier and more convenient.
And remember, reaching patients does not require you to spend a great deal of money. All you need is a computer and acquiring new patients is within reach. But sometimes, the workload is just too much. And balancing your time between taking care of patients and doing administrative tasks can sometimes be difficult to handle. Website4MD can be of help. We provide a full suite of digital marketing services for practices of all specialties, especially pediatric practices. Let us help attract more patients – schedule a meeting with us and let us help you grow your practice!