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In this digital era, website is now a necessity for a medical practice no matter how big or small it is. It can be used to accomplish many different marketing strategies to help your practice grow. If you already have one, that’s great! However, even if you have an existing website, you still need to ask these questions: Is my website driving traffic? Is it attracting patients and converting leads? Is it generating revenue? If your answer to any of these questions is a big NO, then your website needs help.
But what can be done to improve your website? The answer is search engine optimization, better known as SEO.
Effective SEO Tips For Your Website
We have already established in a previous blog post that SEO is important to many medical practices. To give you a quick overview about SEO, it is the process of increasing the traffic to your website through organic search engine results. Basically, it’s just a set of rules for optimizing a website for search engines that help to improve the website’s search engine rankings.
There are a lot of ways to improve your ranking and drive traffic to your website. So, instead of guessing or making assumptions on what works best, we went straight to the experts for advice. We asked our team of SEO experts to share their most effective tips. Here’s what they shared:
Publish/Update Relevant Content Regularly
The success of your website is determined primarily by the content. Remember, your website is a living entity on the Internet, and it is a representation of what your practice offers. Here’s what that means – every content update that you make has a great impact on the interaction between your visitors, current patients, and the prominent search engines such as Google and Bing. If you don’t offer fresh content to your audience, your website might be considered a “dead” entity by search engines. As a result, that would affect your search rankings. And here’s why that matter – according to a recent study, 75% of Internet users never scroll past the first page. So, if your website is not on the first page, basically your site doesn’t exist and will never be seen by many Internet users. And that means that you will probably lose a number of great opportunities for your practice.
Also, you don’t have to make unnecessary changes or add additional information to your content every hour of every day. It doesn’t have to consume your entire day. A site that is updated twice or three times a week will already help you increase your chances of getting a higher Google ranking. Publishing new content on your website will also give you more keywords. By adding more blog posts and articles on your site, you’ll be able to optimize that content with relevant keywords that can attract visitors — driving traffic to your site.
Being Mobile-friendly is Important
Most people are glued to their phones. As of last year, the vast majority of Americans — a whopping 95% — now own a cellphone. This is according to a survey conducted by Pew Research Center. For the past years, people have consistently accessed the internet from their phones more than from a desktop or laptop computer. In fact, desktop traffic has been decreasing, yet mobile Internet usage continues to grow. This means that people use their mobile phones to search for information everyday. Google also prioritizes mobile-friendly websites over those that are not in mobile search results. Websites that are optimized for mobile rank better than those that don’t. In addition, having a mobile-friendly site helps to increase your local would also serve you well in local searches. Thus, increasing your site traffic.
Improve Page Loading Speed
Page speed is a measurement of how fast the content on your page loads. Essentially, it is the time that it takes to fully display the content on a specific page.
So, why is improving your page loading speed important? Google has indicated that page speed is one of the signals used by its algorithm to rank pages. Therefore, the faster your page loads, the higher your chances are of getting your website to be on the first page. It has also been proven that longer load times negatively affect conversion rates. And we all know what that means – lower conversions equals less new patients.
Keyword optimization is the act of researching, analyzing and selecting the best keywords to drive qualified traffic from search engines to your website. It plays a great role in every aspect of digital marketing. Keyword optimization drives qualified traffic to your website. In order to get potential patients to visit your site, you must optimize your site to include the keywords that they’re searching for. Furthermore, optimized keywords should also be used in writing effective content and to help with understanding your visitor’s behavior.
Research and Analyze Competition
Understanding your competitors is a significant part of any business strategy. It gives you an idea of how to beat them and where you should focus your efforts. In today’s society where almost everything can be found on the Internet, consumers can easily evaluate products and services by comparing them online. According to a study conducted by Fleishman-Hillard Digital Influence, 89% of consumers use the Internet to find information on products, services or companies prior to making a purchase decision. That stat includes potential patients as well; you better believe that they are on the Internet doing a good amount of research when it comes to selecting a doctor, practice or specialty clinic that’s best for them. That’s the reason it is important to have your services differentiated so that you can stand out.
Get External Links (Backlinks)
A backlink is a link from one website page to another. They can link pages on the same site or between different domains. Google uses links to rank web pages. When a page links to another page, it is saying that the target is a qualified reference. Thus, getting external links increases your site traffic.
SEO is an essential part of your overall digital healthcare marketing strategy. Although, it can be intimidating, it is actually a compelling marketing tactic that can bring more qualified leads and patients to your medical practice. It provides visibility, credibility, and traffic that can help your practice grow tremendously. With so much competition in the healthcare industry, now is the time to focus on SEO.
If you are looking for a medical SEO agency, allow our team of SEO experts to help you attract more potential patients, improve your online presence, and give you a competitive edge, contact us today!