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Why is it necessary for your medical practice to have a medical website change? One reason is that potential patients are searching for providers online, and you need to ensure that they can find you and your practice. Plus, a website serves as an extension of your business – it gives people (a.k.a your potential patients) the opportunity to find out information about you online, even after your business hours.
But, what if, even after creating a website, you’re still struggling to get new patients and attract potential patients to your site? That’s when you should start considering revamping your website or at least making some minor changes to help you boost your patient volume.
However, do you even know what to change on your website? Do you know what to add or remove? Changing your website can be a little tricky, but it doesn’t have to be hard. This blog will provide you with five quick and easy website changes that can help your website become a patient magnet.
Why Should I Redesign My Medical Website?
Hmm. Good question. As I mentioned earlier, the reason why you have a website is to provide important information (such as your contact information) about your practice and to drive leads towards to practice – to attract new patients, so to speak. I could share 10 pages full of reasons, but here are four additional reasons.
- To be able to communicate with your potential and current patients more efficiently and effectively. A website’s life span is usually about four years before it needs redesigning. So, make sure your website contains updated information and the latest updates in the healthcare industry and your specialty.
- To enhance the quantity of your leads. As technology evolves, so should you. If the number of your leads hasn’t changed that much in the past year, you should consider updating your website. With a new website, potential patients will assume that you’re a well-informed and up-to-date doctor because of your on-the-trend website.
- To improve the user experience. If your website was built in 2005, do you think it can compete with today’s websites? Definitely not. Your patients will probably have a hard time navigating around your website or you’ll lose their attention because your website likely won’t have any engaging components (such as videos).
- To boost your website’s performance and SEO. If your ranking on Google isn’t good and your links don’t open to the correct pages, all the more reason for you to redesign your website and make sure that it’s SEO-friendly this time. The better your website is optimized, the higher your site will rank on Google. And the higher your ranking, the better your online presence will be.
Here’s What You Can Do!
Tip #1: Offer an Online Appointment Booking Option
77 percent of patients said that to be able to book, change, or cancel an appointment online and using their mobile phone is extremely desirable. If we can order our food online, why can’t we book an appointment with our doctors in just a few simple clicks? It can create a better consumer experience and a strong edge against your competitors if your website is capable of doing this. You can benefit so much from providing this feature. I mean, in 2019, who wants to wait five minutes on hold just to book an appointment. Not me, and definitely not your patients. And trust me, it’ll be way easier for your front desk staff and it ultimately it can increase your revenue. Personally, if I could book an appointment with the doctor at 9 pm rather than having to wait for the clinic to open to call them, they’d turn me into a loyal patient.
Did you know that social videos get shared 1,200% more than text and images? Yes, it’s true! Videos get shared more because they convey more emotions than words. It would be awesome if you could provide an overview of your medical office in an engaging video format to entice potential patients.
And, on Facebook alone, 100 million hours of videos are watched each day. Wow! This only means one thing – people prefer videos over any other content.
Quick tip: To make your home page “homey,” consider creating a welcome video. That’s a great way to make your homepage even more enticing to your first-time visitors.
Tip #3: Add Testimonials / Highlight Reviews From Real Patients
Let me ask you – when you purchase a new product on Amazon, do you buy it immediately or do you read the reviews first? It’s a given that you’ll read what other people are saying about the product before you purchase it – the goes for your potential patients. In fact, 88 percent of patients trust patient testimonials just as much as word-of-mouth recommendations from family and friends.
Positive reviews from real patients mold trust even before the patient visits your website. 72 percent of patients have agreed that it makes them trust any medical office if they have positive reviews online. If the story comes straight from your happy clients, it will pass on forward to others and it will have a positive impact on your clinic.
Tip #4: Place Your Contact Details in the Navigation Menu
If you want to increase your number of new patients, you have to make sure potential patients can easily contact you and view your contact information. If it’s hard for potential patients to contact you, they’re going to move on to the next provider that provides the same services as you. They have time to spend 10 minutes searching on your website for your contact information. So, make sure that your contact information is visible and easy to locate. An easy change it to add it to your navigation menu. Definitely add your phone number and you can include a “Contact Us” or “Book Appointment” tab in your navigation menu.
Tip #5 Content Marketing
Blogs are essential if you want to drive more traffic to your website. With the right keywords and a great SEO team, your blogs are sure to be hit with your intended audience, especially if they’re informative, engaging, and relevant.
If you’ve already started creating blogs, then you should not post the date and time of your blogs. If you have, then you can remove it. Why? I’ll give you an example to make my point – let’s say you saw a stat from 2010. You’d instantly think that stat is outdated and that the information in that stat is no longer relevant. Same goes for your blogs. If your blog is dated 2013, it’s very likely that your audience will look for a blog that has fresh information. If your blog has an old date, it will make your blog appear old and outdated.
As a medical provider, your focus will always be on your patients. That’s why it’s best to hire a marketing agency that can help you handle and implement all your marketing strategies.
At Website4MD, we truly believe in your mission and vision as a doctor. We want to help alleviate some of your stress. Our team can help you grow your practice and ensure you have a website that attracts potential patients. You don’t need to be hands-on, however, we’ll work hand-in-hand with you.
Let’s grow your practice today – schedule a quick meeting with us!