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Instagram as Your Marketing Tool
Aside from sharing personal photos with friends and family, Instagram can be a powerful social media marketing tool for professionals in the healthcare industry. Instagram has over 1 billion monthly active users, and the users continue to grow more and more by the day. This presents healthcare providers with an opportunity to market their practice to a more targeted and interested audience without spending an enormous amount of money on paid advertising.
But just having an Instagram profile doesn’t necessarily translate to revenue. If you want to drive revenue and make money from Instagram, you need to come up with a viable strategy.
This blog will steer you in the right direction with plenty of tips and strategies that you can apply to your Instagram marketing strategy today.
Top Tips on How to Use Instagram
#1. Switch to a Business Profile ASAP
Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account. Just head to your settings and click on “Switch to Business Profile” to get started.
These are the benefits of having a business profile:
- Followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website.
- It allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools.
- You’ll have access to Instagram analytics tools, called Insights, that provide stats about the impressions and reach of your posts.
#2. Tell a Story
Every Instagram account needs to tell a story. When you create your strategy, make sure that you share photos that feature your practice. It’s important to develop brand messaging that will be cohesive with your target audience. Once you have these two elements in place, you’ll be able to develop your Instagram strategy further.
#3. Use Relevant Hashtags
Hashtags are incredibly important when it comes to Instagram marketing. Before releasing any image, search around for similar content to see which hashtags are likely to lead to the most awareness and engagement.
# 4. Share High-Quality Images
It’s important to share high-quality images on Instagram. Don’t rely on Instagram filters to make your images beautiful – yes, they can enhance or jazz up your image but don’t rely solely on them. It’s also important not to upload too many photos to your Instagram account. Ideally, you only need to share two to three photos per week.
#5. Experiment With Video Clips
Instagram has introduced the ability to share video clips alongside the platform’s static photos. To give it a try, use Instagram’s movie camera icon to record up to 15 seconds of footage and then apply a video-specific filter to improve its look.
#6. Cross Promote Instagram Posts
As a doctor, another way for you to increase your followers is to post across all of your media profiles like Facebook, Twitter, LinkedIn, etc. – then, invite those followers to also follow you on Instagram. They are already following you on other social media platforms, so give them another way to socially connect to your practice.
#7. Post at the Right Times
Over-posting on Instagram is a surefire way to turn off your existing followers. If all they see are your posts on their news feed, they’re probably going to unfollow you as fast as possible. However, you do want to post on a consistent basis so that you stay in their news feed regularly – just don’t overdo it.
One of the best ways to do this is to only post during peak days and hours when your followers are online.
According to SimplyMeasured, the worst days to post on Instagram are Wednesdays and Sundays. However, Mondays and Thursdays are the best days to post. And according to research from CoSchedule, the best times of the day to post are between 8:00 AM and 9:00 AM, as well as 2:00 AM. The hour between 8:00 and 9:00 AM correlates with the time of the day when people are getting ready for work or commuting to their jobs and checking social media for the day.
#8. Interact With Followers to Spark Growth
If someone takes the time to leave a comment on one of our posts, take two seconds to reply and thank them or respond back. That simple engagement can create a loyal audience as well as a raving promoter of your practice.
Also, incorporate ways to get your followers to interact with your posts. A simple, “Tag three of your friends that would love this” can quickly put your practice in front of a larger audience as well as attract new followers. Since they are being introduced to your Instagram profile through a friend, there is less resistance, resulting in many of the tagged users following your account.
#9. Introduce New Employees
Whenever you hire a new employee at your practice, take a photo of him or her and post it to Instagram. Doing so helps followers to build personal relationships with your team, while also filling your feed with content that isn’t directly self-promotional.
#10. Take Advantage of the “Swipe Up” Feature
You probably had some trouble getting users on Instagram to navigate to your website from a specific link. You would post content and then direct people to click on the link in your bio – but that strategy has lots of faults.
First, it’s an extra step for the user. They have to navigate to your profile page and then make another click. People don’t want to go through that hassle. Plus, what if you want to promote two different landing pages? Or maybe three? Or four?
You can’t have multiple links in your bio. Plus, that would be too confusing anyway.
The swipe-up feature eliminates this problem. Now you can use your Instagram story to drive traffic directly to specific landing pages.
Once your profile reaches 10k followers, you’ll have access to this feature.
#11. Create Sponsored Ads
Instagram ads have become commonplace on the platform. The best part? You can control exactly how much you want to spend on them by setting an ad budget. This gives medical practices and doctors the ability to target their audience in a whole new way.
For sponsored ads, use content that is engaging while also appealing to the target demographic you want to put the ad in front of. Keep in mind that there are many different forms of sponsored ads that you can post, such as:
- Carousel/Dynamic Ads
- Stories Canvas
Instagram Strategy Takeaway
There’s no better way to step up your medical marketing game than to be active on Instagram. The platform is constantly making improvements, so individuals and businesses can get more out of it.
Not sure where to begin? Putting together your first healthcare marketing Instagram strategy or other social media strategy with Website4MD is the best place to start. Try building and growing your social media presence by reaching out to our team of marketing experts today.